Stoughton, MA, June 02, 2010 --(PR.com
)-- Beagle Research Group, LLC, today announced publication of Hello, Ladies!—a collection of essays analyzing current developments in the front-office software industry. “The book is dedicated to identifying where new solutions like social CRM are strong as well as areas where they aren’t,” said Denis Pombriant, managing principal of Beagle Research and the book’s author.
Hello, Ladies! gets its title from the collection’s opening essay, which discusses research showing a surprising lack of demographic equality in social media. The piece explains why, contrary to the conventional wisdom, the majority of users at many social networking sites are actually women—and why that information is priceless to those who understand its value. “This presents a challenge to any company attempting to market through social media,” said Pombriant. “There’s nothing worse than not knowing something like this.” By identifying such counterintuitive realities, Hello, Ladies! provides a much-needed sense of balance to the sometimes-frenetic adoption cycle seen with new technologies.
Paul Greenberg, author of the acclaimed industry bible CRM at the Speed of Light, has described Hello, Ladies! as a “mission-critical read.” Calling Pombriant “one of the brightest analysts in our business,” Joshua Weinberger, managing editor of CRM magazine, added, “He sees what others miss, which makes this book especially important.”
Hello, Ladies! is available in paperback or as an eBook at the Beagle Research web site.
Located in Stoughton, Mass., Beagle Research Group, LLC (.beagleresearch.com), is a CRM software industry analysis firm specializing in market research and vendor-advisory services.