Honibe™ Honey Sprinkles™ Unveiled at Tree of Life Show

Island Abbey Foods Ltd announces the launch of Honibe™ – Honey Sprinkles™ – For Desserts, Baking, and More, the world’s first dried granules of honey for everyday baking in the kitchen.

Vancouver, Canada, May 27, 2010 --(PR.com)-- Island Abbey Foods Ltd., specialty honey manufacturer, today officially announced the launch of a new product at the Tree of Life Show in Vancouver, Honibe™ – Honey Sprinkles™ – For Desserts, Baking, and More, which are the world’s first dried granules of honey that are served in shaker bottles to be used as an everyday baking addition in the kitchen.

The new line of Honey Sprinkles™ will include retail sized bottles of 65 grams and 135 grams which will both include easy flip tops for quick dispensing. Retail bottles of Honey Sprinkles™ will be available across North America on supermarket shelves in the baking aisle. For food service, 1 kilogram bottles will be available for use by bakers and chefs alike as a new staple in every commercial kitchen.

“We are very excited to launch our Honey Sprinkles™ which will allow our company to enter new markets in the baking and ingredient categories,” stated John Rowe, President of Island Abbey Foods Ltd. “Our Honey Sprinkles™ will be ideal for a wide variety of uses which can include everything from a dessert topping for cakes and cookies to an everyday healthy replacement for refined sugar. We are thrilled to be able to offer consumers a healthy honey choice for baking and ingredients, but now in a world’s first, easy-to-use, no-mess form!”

The Honibe™ brand has garnered international attention in recent months for the product the Honey Drop™. The Honey Drop™ was the first product launched under the Honibe™ brand and is an individual serving (one teaspoon / 5 g.) of 100% pure dried honey without any additives. It is ideal for sweetening tea or coffee. Simply drop into a hot beverage and stir. You have all of the natural honey flavour without the usual honey mess. Most recently, the Honey Drop™ won two SIAL D’or Awards at the world’s largest food tradeshow in Paris, France and will now be one of nine finalists competing for best new food product in the world this fall.

For more information please visit them on the web at www.Honibe.com.

About Island Abbey Foods Ltd.

Island Abbey Foods Ltd. is a specialty food producer based in Prince Edward Island, Canada. We are a 6th generation PEI agricultural family business with our feet firmly planted in our Island's bright red soil (ideal for farming with its high iron and nutrient content). Honibe™ (hon-ee-bee) brand honey is our line of all natural, specialty honey from PEI. Under our Honibe™ brand we offer innovative products like the Honey Drop™, the world’s first 100% pure, no mess, non sticky honey, and a better tasting sugar cube. We also have a 100% pure honey candy called Honey Delights, and Honibe™ Honey Sugar. Island Abbey Foods Ltd. recently announced collaboration with Stirling Products Limited of Australia on a new range of botanically enhanced products delivered using Honibe pure dried honey, further diversifying our range of healthy and natural products.

Island Abbey Foods Ltd
Graham Watts