Blue Channel Marketing Reaches Out to SGI Global Members

Las Vegas, NV, June 03, 2010 --( Success Group International Technology Coalition announced today that Blue Channel Marketing has joined the Success Group Technology Coalition. Marv McGrew, CEO of Success Group International stated, “Blue Channel Marketing is uniquely qualified to provide SGI Global Members a leg up in developing their channel relationship with larger vendors such as IBM, SAP, Sun and Oracle. SGI has worked with the executive team at BCM for many years and I see them making a significant contribution to our global membership.”

Blue Channel Marketing ( recently announced a unique new program for small and medium sized business partners (ISVs, Distributors, Resellers, VARs and Consultants) who have historically struggled to advance their relationships with larger IT vendors. The Business Partner Acceleration Program is Blue Channel Marketing’s proprietary approach to providing business partners the foundational joint marketing strategy, messaging, collateral, web presence and demand generation required of any successful strategic partner relationship.

Blue Channel Marketing’s founder, Joseph Salisbury, Ph.D. has been working with channel partners and accelerating business relationships for the past 12 years. According to Mr. Salisbury, “Small partners are really left to fend for themselves when participating in an IT vendor’s channel program. When you consider a Gibbs & Humphries report that suggests 60% of all partnerships and alliances will fail in 2010, the need for our services is greater than ever. Our goal is to be the partner’s advocate, positioning them for success in the channel while providing them the foundational marketing assets and strategies they lack today.”

For those companies with limited marketing resources, Blue Channel Marketing offers a Virtual Marketing Department. “We believe this is the greatest marketing value in business today,” says Mr. Salisbury. For less than the price of hiring a marketing manager, Blue Channel Marketing’s team of 7 marketing professionals provides its customers the marketing foundation, strategic direction and marketing assets required for success in today’s competitive marketplace.

Joseph Salisbury, Managing Director at Blue Channel Marketing stated “Over the past few years, I have witnessed firsthand the value SGI brings to its technology partners. I am thrilled our organization is participating in the coalition and look forward to helping members grow their business and accelerate their strategic relationships.”

About Blue Channel Marketing
The Blue Channel Marketing Executive team has over 50 years managing partner relationships on both the vendor and supplier side and has developed their program and fast-tracking methodologies based on proven industry best practices. The Business Partner Acceleration Program leverages this expertise to help business partners increase sales and revenue opportunities while differentiating them from the competition. Moreover, it identifies and leverages all their vendor channel, training and demand generation programs while improving both brand and marketplace presence through alignment to their vendors messaging and go-to-market strategy. For additional information please visit or contact Pablo Gomez at 703-929-4978 or by email at

About SGI:
Success Group International (SGI) is “The Global Technology Solution”™ Our Coalition is a worldwide, “solutions based” technology member organization, devoted to assisting our global membership of technology businesses in achieving their company marketing, channel sales and business development goals. "Success Group's mission, as a global technology coalition, is to facilitate member relationships and build synergy between members, by identifying needs and creating solutions to enhance, grow and strengthen revenue generating opportunities, increasing sales and profits of all members." SGI specializes in developing and managing technology coalition alliances to promote the growth and “SUCCESS” of member businesses. Our primary objective is discovering enabling and enhancing technologies for coalition members to expand technology solutions offered to their clients.

Success Group International
Marv McGrew