Oxford, United Kingdom, June 03, 2010 --(PR.com
)-- BOTTLE PR (www.bottlepr.co.uk), voted one of the top PR agencies outside London, has been appointed by Ovo Energy to head up its national PR and social media campaign for cheaper, simpler and greener energy that challenges the Big Six Energy suppliers and stale status quo of the energy market.
The PR consultants at Oxfordshire PR agency, BOTTLE PR, were chosen after a competitive pitch to deliver a national PR plan that reflects Ovo’s fresh and forward-thinking approach to energy. The PR agency is tasked with the launch of Ovo’s cheaper and greener energy tariffs, building brand awareness around simple and excellent customer service, and engaging in corporate and customer communications through a multi-social media platform.
“We chose BOTTLE PR because they were a good match for us,” said Stephen Fitzpatrick, Managing Director and Founder of Ovo Energy. “BOTTLE PR understood our objectives and the need for change in the energy market.
“I set up Ovo Energy to provide an alternative to the poor customer service and complicated tariffs being offered to energy customers in the UK. These low standards resulted from an uncompetitive industry dominated by the Big Six energy suppliers. At Ovo we aim to do things differently. We felt that BOTTLE PR was the perfect PR agency to help communicate how we’re challenging the status quo.”
Verity Blake, Senior PR Consultant at BOTTLE PR, says: “It’s an exciting company and industry to represent as change is occurring all the time but Ovo is setting a precedent with its straightforward approach to energy supply and we are working to promote this change.
“Our key objective is to raise brand awareness synonymous with simpler, cheaper and greener energy which we will be delivering through a series of national media campaigns aligned with a customer and stakeholder engagement programme through social media.”
About BOTTLE PR - www.bottlepr.co.uk
BOTTLE PR is an award-winning, medium-sized, straight-talking PR agency with a deliberately diverse client base spanning consumer, business-to-business and technology.
Listed as one of PR Week’s top 150 UK PR agencies and as one of the top 50 UK PR agencies outside London, Oxford PR agency, BOTTLE PR, offers its clients bespoke and tailored PR campaigns.
BOTTLE PR prides itself on its strong team ethos, its non-egotistical culture and the credibility and trust it has gained from media and clients alike. It offers a hands-on, results-focused and intelligent approach, and its business model means that clients’ accounts are actively worked on by PR consultants with years of relevant PR experience.