Apex, NC, June 03, 2010 --(PR.com
)-- Fuentek, LLC (www.fuentek.com) has announced that Laura A. Schoppe, president of the firm, has been selected to present information in the Technology Transfer Tactics webinar, live on Tuesday, June 8, from 1 p.m. to 2:30 p.m. The 90-minute webinar will cover the theme: Technology Transfer Offices: Use Social Media Effectively to Market Your Innovations. Webinar participants will discuss topics such as capitalizing on the emerging popularity of video clips; using social media sites such as LinkedIn, Facebook, Plaxo and Twitter; blogging; creating successful websites, podcasts and webinars; and leveraging social media marketing efforts to land mainstream media attention. Online examples as well as planning techniques and execution strategies will be provided to teach participants how to showcase their intellectual property.
“I am pleased to be presenting effective social media practices for the Technology Transfer Tactics webinar,” said Schoppe. “With such a huge push towards social media in recent years, understanding the best ways to use it will prove invaluable to people in business or those trying to market an innovation. This program will teach the fundamentals of social media and will be beneficial to all participants.”
New Media Content:
- Other expert presenters include: Dee Anderson, associate director, Brigham Young University Technology Transfer Office; Lucy Capewell, commissioning editor and head of new media, University of Cambridge; and Lindsay Polak, marketing and communications manager, University of Colorado Technology Transfer Office.
- DVD, online video and PDF transcript of the presentation will be available for those who are unable to view it live.
- For more information, or to enroll for the webinar, visit www.technologytransfertactics.com/content/audio/usme/ or call (239) 263-0605.
About Fuentek, LLC:
Fuentek, LLC is a consulting firm that provides intellectual property and technology management services. With a specialization in technology commercialization, Fuentek works with a wide variety of clients to identify promising technologies and assist them in converting their ideas and inventions into marketable products. Drawing upon its unique combination of technical, business and commercialization expertise, the firm is the largest NASA contractor in North Carolina and has helped organizations around the world find the technology they need. Led by Laura A. Schoppe, a 2008 recipient of the prestigious Triangle Business Journal Women In Business award, Fuentek also offers training workshops, guidebooks and Web sites to help clients improve effectiveness in managing their intellectual property. DiversityBusiness.com has recognized Fuentek as a top women-owned, diversity-owned and small business in North Carolina for the past five consecutive years. The firm has received numerous awards for its work, including an entrepreneurial Pinnacle Business Award from the Greater Raleigh Chamber of Commerce. Fuentek was most recently named a finalist in the NCTA 21 awards in the category of most innovative technology company. For more information, please call (919) 249-0327 or visit Fuentek’s Web site at www.fuentek.com.
MMI Public Relations