Oxford, United Kingdom, June 03, 2010 --(PR.com
)-- Available via all the popular networks, this new development from AltaContact Ltd (a provider of an online white label fundraising platform for leading UK charities), gives charities and their fundraisers a new channel to maximise donations exclusively in each charity’s brand.
With a reported 51.6 million European customers as of January 2010 (source: Total Telecom 31 March 2010), smartphones such as the iPhone, Blackberry, Palm and HTC provide a reliable internet connection via the mobile handset, this is opening up new and exciting ways in which to fundraise. With a 9% increase in smartphone sales predicted for this year, this is an ever growing marketplace which UK charities must exploit.
AltaContact has focussed on developing special screens for smart phone devices to ensure perfect delivery every time. Managing Director John Samuel says “We have developed an intuitive module that seamlessly bolts on to our existing fundraising platform which senses how users are attempting to view our charities website content. We then automatically show the correctly optimised content for their device.”
“Delivery to mobile devices is just the one of many developments we have and will continue to make, to enable charities to raise more donor’s pounds Sterling online. Of course it’s free for charities to use this application as part of the fundraising service we provide.”
Charities can benefit from this development in a variety of ways, Director of Marketing and Communications at Kidney Research UK, Peter Storey says: “This provides us with a great opportunity to reach our fundraisers and supporters at any place, any time. Combined with Twitter alerts we are rapidly increasing the number of giving opportunities. Incorporating hand held devices is a key step in our development.”