San Francisco, CA, June 03, 2010 --(PR.com
)-- New website traffic statistics reveal why selling homes online requires a presence on multiple listing websites. The top ten real estate websites get over 56 million unique visitors, accounting for a reach of 26.5% of home browsers. The reach of the top 20 real estate websites expands to include 40.10% of home browsers, and for the top 100 real estate websites, the reach is 69.7%. (Source: ComScore, and Hitwise). Month-after-month, even when minor fluctuations are considered, 90% of visitors to the top real estate websites are unique to that site. Meaning that of the home browsers on Zillow, 90% will only look at only at Zillow. Of those browsing on Trulia, 90% will look only at Trulia. Of those browsing on Realtor.com, 90% will look only at only at Realtor.com. Given the loyalty of home-browsers to specific listing websites, it is important to be on a wide variety of listing sites. A new marketing tool for home builder marketing pros, NewHomeFeed.com, accomplishes this goal. New Home Feed gets listings to a wide network of top real estate websites and drives prospects to the builder website (instead of a third-party website) and delivers powerful, robust marketing reports.
Top 10 Referring Websites // April 2010
Zillow.com - 7126 unique visits - (12.6%)
Move Network - 14705 unique visits - (26%)
Rent.com - 2907 unique visits - (5.2%)
AOL Real Estate - 3283 unique visits - (5.8%)
MSN Real Estate - 3717 unique visits - (6.6%)
Primedia Apartments/Rentals Network - 4142 unique visits - (7.4%)
Trulia Network - 5692 unique visits - (10.10%)
Homes.com & ForRent.com - 5769 unique visits - (10.24%)
Yahoo! Real Estate - 5902 unique visits - (10.47%)
Apartments.com Sites - 3114 unique visits - (5.5%)
As marketing budgets are prepared, the real estate marketer should consider the listing opportunities that reach prospects when they are engaged in a new home search. Rick Phillips, the CEO of the agency that powers New Home Feed, Graphic Language, remarks, “The goal of the real estate marketer is to reach the desired home-browsing audience. As we look at which websites are actively engaged by buyers, the websites that reach buyers typically are not those that chare a ‘per community’ listing feed. Instead, it becomes crystal clear that home-sellers must find a time and cost effective tool to get listings on to a wide network of listing websites. New Home Feed accomplishes that goal.”
New Home Feed is available to the general public in July of 2010 and users who sign up now get one month free. Interested users may sign up now at www.newhomefeed.com.
About New Home Feed:
New Home Feed makes it easy to list homes for sale, manage inventory of homes for sale, and sell homes. New Home Feed users get robust, intuitive, easy-to-understand reports that provide users tips and advice on getting the most out of web marketing efforts.
About Graphic Language
Graphic Language is an award-winning interactive design, online marketing, and web applications agency located in the SOMA district of San Francisco. Having carved a niche in the real estate sector in the mid 1990’s, the company brings a vast knowledge and diverse expertise to home builders, real estate professionals, custom-home builders, manufactures, and more. In 2009, Graphic Language partnered with a team of seasoned real estate investors to build and launch New Home Feed. Find out more about Graphic Language at www.graphiclanguage.net
San Francisco, CA: Robert O’Shaughnessy, Graphic Language & New Home Feed, (415) 836-6760