Dallas, TX, June 04, 2010 --(PR.com
)-- The Tom Joyner Foundation partnered with Snickers® Ice Cream to support black colleges during the 2010 Fantastic Voyage™, the annual seven-day, six-night cruise.
“I love the idea that Snickers® Ice Cream is helping the Foundation to make a difference in students’ lives,” said Tom Joyner, chairman of the Tom Joyner Foundation and host of the nationally syndicated Tom Joyner Morning Show.
“We’re excited about partnering with the Tom Joyner Foundation,” said Jessica Graves, Mars Chocolate North America External Affairs. “We know that passengers on board the cruise were able to cool down with our Snickers® Ice Cream. At the same time, we love the fact that the Foundation is doing great things, and we’re glad we’re a part of creating educational opportunities for students.”
The Fantastic Voyage, billed as the ‘Ultimate Party with a Purpose,” was hosted by nationally syndicated media personality Tom Joyner who offered more than 3,500 guests the party of a lifetime. Departing from Miami, the Fantastic Voyage sailed to St. Maarten, St. Thomas, VI and Coco Cay®, Bahamas. Kevon Edmonds, Joe, Ledisi and KEM lead an all-star tribute to the legendary R&B great Frankie Beverly, whose musical career has entertained millions of fans for more than 30 years. Other featured artists on the cruise were Charlie “Last Name” Wilson, Chuck “Go Go” Brown, Doug E “Beat Box” Fresh and the “Master of Funk,” including Dazz Band, Sugarfoot’s Ohio Players, Con Funk Shun and The Barkays.
About Mars Chocolate North America:
Mars Chocolate North America is the North American chocolate operations of Mars, Incorporated. Mars, Incorporated is a private, family-owned company founded in 1911 and employing more than 65,000 associates at over 230 sites, including 135 factories, in 68 countries worldwide. Headquartered in McLean, Virginia, U.S.A., Mars, Incorporated is one of the world’s largest food companies, generating global revenues of more than $30 billion annually and operating in six business segments: Chocolate, Petcare, Wrigley Gum and Confections, Food, Drinks, and Symbioscience. These segments produce some of the world’s leading brands: Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare – PEDIGREE®, WHISKAS®, SHEBA®, CESAR® and ROYAL CANIN®; Wrigley – ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food – UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks – KLIX® and FLAVIA®; Symbioscience – WISDOM PANELTM, SERAMIS®, and CIRKUHEALTHTM.
About the Tom Joyner Foundation®
Founded in 1998, the Tom Joyner Foundation has focused on its primary mission of helping to keep students enrolled in Historically Black Colleges & Universities (HBCUs). The Foundation has raised more than $55 million to help keep students enrolled in black colleges and has assisted more than 14,000 students and worked with more than 100 HBCUs.