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ViveVita, llc

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Gripsterz, the Fun, Enjoyable Alternative to a Child’s Leash is Launched by ViveVita... Just in Time for Father's Day and Summer Travel


Adorable Monkey Character Handle and Walking Rope System Helps Keep Families Together While Traveling, and Avoids the Social Stigma of an Involuntary Child Leash, Tether, or Harness.

Charlotte, NC, June 04, 2010 --(PR.com)-- ViveVita, a consumer product company combining flair and function for children and parents, announces the launch of Gripsterz, a voluntary monkey handle and walking rope system as an alternative to involuntary child tether, harness or leash systems.

The patent-pending Gripsterz StayAlong allows parents to keep children close while giving tots room to explore. Confidence and security are provided for parents and children while on day trips, family vacations, or even simple outings to the grocery store.

With multiple possible configurations, the Gripsterz handle can be attached either directly or with an extension to a pocket book, a stroller, a shopping cart, a belt loop, or just about any other travel-related object. It also comes with a Mommy handle, and can be configured to attach multiple handles for multiple children.

The product, developed by parents of nine young children (ages 10 and under), in conjunction with a Pediatric Occupational Therapist, takes advantage of a child’s natural tendency to grip and hold onto a cute, palm-sized toy. Staying along becomes a voluntary and pleasurable action, rather than an involuntary compulsion, against which young children tend to resist.

The retail package also comes with an interesting and helpful board book which introduces young children to different locations such as libraries, airports, and parking lots. It describes what they might expect to encounter there and what might be expected of them. This helps take the fear and apprehension of the unknown out of travel, and replaces it with a more familiar, comfortable and enjoyable experience for both parents and children.

"We enjoy traveling a lot, and we take our children with us. Gripsterz has allowed us to go far beyond the confines of what we would have been able to do without it, including visits to Central American rainforests and volcanoes, Canada, and even a recent 27-day trip up and down the East Coast, including Times Square and Battery Park in New York City,” says Robyn Pellei, founder and CEO of ViveVita. "With the adorable monkey handle on Gripsterz, children enjoy having their own travel pal to take with them, and busy parents have an easier time keeping up with and keeping track of little ones.”

Gripsterz retails for $14.99 for package including the monkey handle, multiple attachments for various configurations, a carrying bag, and the board book. It makes a great gift for children, parents, and grandparents. For more information on ViveVita and where to purchase, visit www.vivevita.com.

About ViveVita
ViveVita, roughly translating to "living life,” is a consumer products company that creates innovative lifestyle products to solve real problems experienced in the home. Founded in 2004 by Robyn Pellei, an entrepreneur and mother of nine, ViveVita's product lines currently include Bandette cup labels andViveVita, a consumer product company combining flair and function for children and parents, announces the launch of Gripsterz, a voluntary monkey handle and walking rope system as an alternative to involuntary child tether, harness or leash systems.

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Contact Information
ViveVita, llc
Robyn Pellei, CEO
1 88 VIVEVITA (1-888-483-8482)
Contact
www.vivevita.com/

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