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Insight Strategic Concepts, Inc.

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BLOOM Announces the Launch of

Insight Strategic Concepts, Inc., of Elkhart, Indiana, has launched a new website to support its strategic performance management software, BLOOM. Designed for small to medium-sized business, BLOOM helps companies more easily reach corporate goals.

Elkhart, IN, June 05, 2010 --( BLOOM, a division of Insight Strategic Concepts, Inc., of Elkhart, Indiana, announces the launch of its new website, BLOOM provides strategic performance management software for small to medium-sized companies.

The new website is part of an initiative to bring more awareness of its affordable, state-of-the-art software-as-a-service solution for human resources professionals. The system allows companies to set corporate goals, performance standards, and wage scales to quickly and easily analyze which employees are performing up to par and which ones are not. The system makes it easier to conduct employee performance reviews, create standardized role descriptions, and set up and track employee training.

“We’re very excited about the new website,” said Shelly Moore, President and Co-Founder of Insight Strategic Concepts. “BLOOM is about aligning employees’ performance and development with the organization’s role expectations and strategic growth plans, and we think the new website is a way to align our product with our customer’s expectations.”

Developed in 2002 as a way to internally support Insight’s clients, BLOOM has grown into a highly sought-after, stand-alone human resources and strategic performance management software system. With the launch of the new website, Moore has set her sights on attracting a wider, more national clientele.

To celebrate the launch, BLOOM is offering a 30-day free trial of the software if ordered through the website. Visitors can sign up for the special offer at

The new website, designed by Columbus Ohio website design firm mywebWOW!com, combines a fresh, updated look with modern website usability standards. The design is simple, fresh, and showcases the various features and benefits of the software.

For more information, feel free to email or call

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Insight Strategic Concepts, Inc.
Trina Johnson

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