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LASIR Launches a New Conjoint Analysis Package

Today, Lasir one of the leading research resource sites on the Internet, announced the launch of a Conjoint Analysis Package, designed to provide marketing researchers with access to powerful, full feature and economical conjoint analysis.

Battarmulla, Sri Lanka, June 05, 2010 --( Two years ago Michael Petty, PhD, CEO of TASK Research pty. Ltd. in Australia went into an offshore venture with Ajith Kulasena, a Sri Lankan IT expert with a Silicon Valley background.

“I was well aware that India dominates the worlds of mathematics and IT. Mathematicians in particular are harder to find in Australia and the USA, where I did my PhD. I met my partner Ajith in Sri Lanka, which has a similar mathematics and IT culture to India and we decided to form an off-shore company to develop software for marketing research. There was an obvious need for a fully fledged conjoint analysis package that market researchers could afford. Ajith and his team developed such a package.”

Ajith Kulasena and Michael Petty set up Lasir in 2007 and started work on developing a conjoint analysis package in 2008.

The Lasir conjoint package contains a conjoint designer that allows researchers to design experiments with a virtually unlimited number of factors and levels. The package supports choice based conjoint (CBC) & conjoint value analysis.

It hosts conjoint questionnaires online and collects and saves data, and this versatile package for conjoint analysis allows for the use of percentage method and Multinomial Logit regression.

“Given the high cost of conjoint analysis packages on the market we wanted to provide a versatile form of this very popular analytical technique that researchers could afford,” says Ajith. Right now in the tested beta version the lasir conjoint package is very affordable, it is free, but not for much longer. Find the Lasir conjoint package on lasir website.

Contact Information
Ajith Kulasena
(94)115 033 519

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