Nevada City, CA, August 12, 2005 --(PR.com
)-- MINI Cooper S owners can get the benefits of improved performance and economy with a single upgrade system from Mini Mania, Inc. The new “Cold Air Intake” system from the leader in aftermarket product development for the MINI Cooper delivers 30% more cold air to the upgraded filter system.
The base design of the Supercharged induction system for the MINI Cooper S puts a premium not on air temperature but also air volume. The principles of advanced air filter design require that the volume of air available to the filter be optimized. Mini Mania’s exclusive design results a cold air box that provides 378 cubic inches of cold air to be rammed into the supercharger.
“Mini Mania’s 31 year history of product development dedicated to the specific needs of the Mini Cooper owners has resulted in products for both the original Classic Mini Cooper and the new BMW MINI Cooper that are the best in the industry,” said Don Racine, President of Mini Mania, Inc. “We pride ourselves on understanding the technical needs of the cars and the desires of the enthusiast owners to bring only the best to the market. The combination of fuel economy with improved performance is a goal that we all strive for, and this new system has proven in test after test to deliver both.”
About Mini Mania, Inc.
Mini Mania was founded in 1974 and has grown to become a multi million dollar market leader that provides high quality aftermarket parts that include its own ULTRIK(tm) line of high performance parts and very specialized services to a growing customer base of approximately 50,000 consumers around the world.
Mini Mania solidified its market leadership position in 2001 by becoming the first company in the US to import the then all new BMW MINI to use as a product and performance test bed. Shortly thereafter, Mini Mania began to offer a suite of “lifestyle & performance enhancement products” that appeal to recent purchasers of the MINI Cooper(tm) automobile. Again, Mini Mania is the only after market provider and manufacturer that offers an ironclad warranty on all of its products that also integrates with and extends the manufacturer’s warranty.
Mini Mania is headquartered in a 16,000 square foot state of the art facility in the Northern California foothills outside of Sacramento. The company’s dynamic web site is truly a one of a kind information portal for any Mini Cooper enthusiast – containing over 50,000 pages of unique content, augmented with 50,000 part number, technical articles and interactive community forums. Each month 75-100,000 individuals access the web site for research and purchase of Mini Cooper parts and accessories.
The company has just opened a standalone subsidiary in the UK to better serve the growing European market. For more information - on the web: www.minimania.com, 800.946.2642