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Healthy Directions Selects Dovetail as their Marketing Database Solution Provider

Denver, CO, June 09, 2010 --( Healthy Directions has selected Dovetail to develop, host, maintain and provide access for their next generation direct marketing database. The Dovetail solution will enhance and upgrade Healthy Directions’ capability to easily and effectively access and use all of their marketing data for direct marketing purposes.

As North America’s largest publisher of health newsletters and #2 mail order provider of nutritional supplements, Healthy Directions required an optimized central location that could house all of their marketing data. In addition, they wanted to have the power to directly access their marketing data anytime to run counts and pull lists fast. Healthy Directions needed to upgrade their current data warehouse solution to a best-of-breed solution that would let them house and maintain large amounts of fully integrated customer and prospect data as well as the ability to track their direct marketing campaigns.

Dovetail—The Marketing Database Company
Dovetail develops, maintains and provides access to marketing databases. Dovetail’s flagship product, The Dovetail Application, provides an intuitive browser-based interface designed specifically for direct marketers, allowing them to run counts, pull lists, perform analysis and run ROI response analysis on completed direct marketing campaigns. Furthermore, Dovetail specializes in integrating direct marketing related data, quickly rolling out customized marketing database solutions—typically in 60 to 120 days, and the marketing databases that Dovetail builds serve as the data foundation for marketing campaigns conducted by its clients.

To learn more, visit or to schedule a demo of the Dovetail Application, contact Jeff Barela at 303.904.4771 or

Healthy Directions
Healthy Directions’ mission is to provide access to recognized authorities in health and wellness, and bring consumers the solutions to help them achieve vibrant health throughout their lives. Through our newsletters, books and reports, our websites and eletters, we deliver actionable advice from doctors, nutritionists, counselors and friends, offering safe, natural and effective ways to solve and prevent health concerns.

Whether reading a letter from one of our expert advisors, or selecting one of our doctor-formulated nutritional supplements, the Healthy Directions customers are taking an important step towards fulfilling their personal health and wellness goals.

To learn more about Healthy Directions, visit their website at

Contact Information
Jeff Barela
9137 S Ridgeline Blvd., Suite 210
Littleton, CO 80129

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