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Academy Leader, Inc.

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Innovative Podcast Campaign Garners Marketing Gold for Online Ad Agency


Groundbreaking online advertising agency Cheap TV Spots is bestowed with the Gold Award by the 2006 MarCom Creative Awards, for an innovative podcast website campaign. The winning entry, "Taste the Noise," is a three-commercial TV campaign introducing a podcasting web destination for the age 12-34 market. The honor affirms the agency's solid ability to execute an orchestrated campaign for an internet start-up on a budget.

Innovative Podcast Campaign Garners Marketing Gold for Online Ad Agency
Tampa, FL, December 05, 2006 --(PR.com)-- In an industry-recognized international achievement,  Academy Leader, Inc. and Cheap TV Spots (www.Cheap-TV-Spots.com) is honored to be named a Gold Award Winner in the 2006 MarCom Creative Awards. 

The winning campaign, “Taste the Noise,” is a three-commercial TV campaign introducing a podcasting web destination for the age 12-34 market.  The campaign aired on Fuse TV and Current TV to national audiences.

“No other podcasting web sites have considered a debut on TV, but we found that the synergy between traditional media and the web is a potent boost to ROI,” said company president, Ann Clark.  “We feel that this award helps set us apart from common online ad agencies in another way. It affirms that we are capable, not only of creating a stand-alone, great-looking TV commercial, but also executing an orchestrated marketing campaign for internet start-ups on a budget.”

The MarCom Creative Awards are administered and judged by the Association of Marketing and Communication Professionals.  The judges of the MarCom Creative Awards are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.  Entrants came from the United States and several foreign countries. 

A few weeks ago, Cheap TV Spots dispelled rumors that it had been in talks to acquire rival online ad agency, Spot Runner.  “We have made alliances with a number of complementary advertising related companies, and are scheduled to open two new divisions, next month,” said Clark.  “The Spot Runner model of reutilizing pre-made ads does not, in our opinion, address the custom needs of start ups. With Spot Runner, many clients can use the exact same commercial, which is the antithesis of branding. This is well known throughout the industry.”

"Cheap TV Spots" and the three-dogs logo are a registered trademark of Academy Leader, Inc., a multi-faceted media company spanning the internet, TV, radio and film venues.  Cheap TV Spots has won 42 national and international awards for its original commercial productions, including 5 Telly Awards.

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Contact Information
Academy Leader, Inc.
Dan Kaus
727-849-8823
Contact
www.cheap-tv-spots.com

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