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LGK Marketing Gets to the Heart of Innovation in Its June Vision Brief

Evaluating new ideas for marketability can determine success.

Washington, DC, June 11, 2010 --( It’s the time of year for celebrations – graduations, weddings, family reunions – and just as party-goers get ready to raise their glasses, LGK Marketing Communications Collective, Inc. proposes a toast of its own, a toast to innovation. The subject of its latest LGK Vision Brief, Toast to Innovation: May the Best Idea Win, delves into the heart of big-picture thinking and where ideas originate.

The brief highlights the advantages of creative thinking and why business leaders must give themselves permission to see things differently. Author Nancy L. Hohns says, “Big-picture thinkers are always asking questions, venturing out of their comfort zones and looking at things from a wide-angle lens.”

The brief also probes the importance of the evaluation process. “At one time or another, we’ve all come up with a good idea – or maybe even a great one, but would we know the difference?” asks Hohns.

This LGK Vision Brief is one in a series of monthly pieces available to management and marketing professionals looking to build their brand and their business. Last month’s brief discussed A No-frills Formula for Business Success: Keep It Simple, Keep It Focused. Listen to portions of LGK’s take on reconnecting with customers on XLRQ Radio’s Embrace the Noise, a web-based international radio program.

To view the marketing brief in its entirety, visit LGK Marketing Communications Collective on the web. To interview the author, Nancy L. Hohns, contact Leisa Chester Weir at 1.877.545.5622, Ext. 701.

About Nancy Hohns
Nancy L. Hohns is a marketing communications leader and idea architect with more than 20 years national experience in marketing, public relations, brand strategy, advertising and special events. She has a proven track record of producing “game-changing” work in agency, corporate and non-profit environments; a demonstrated ability to solve problems, generate workable solutions, formulate breakthrough concepts and connect to multiple stakeholders through multiple channels; and an earned reputation for attaining powerful results in the consumer, retail, food, service and trade marketing industries.

About LGK Marketing Communications Collective
LGK Marketing Communications Collective, Inc. provides practical solutions for companies and organizations of all sizes. The practice of independent consultants with more than 50 collective years of industry expertise provides an array of marketing services and works with clients to implement marketing programs seamlessly, efficiently and effectively. For more information, visit the South Florida and Capital Beltway-based practice on the web, follow LGK Marketing on Twitter or browse LGKMarketingMatters, the company blog on Blogspot.

Contact Information
LGK Marketing Communications Collective, Inc.
Leisa Chester Weir
1-877-545-5622, ext. 701

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