Raleigh, NC, June 12, 2010 --(PR.com
)-- Lloyd Jacobs, CEO of ClickCulture (www.clickculture.com), a Raleigh-based integrated marketing firm specializing in technology, has announced the firm has launched a newly-designed website for the Raleigh Regional Association of REALTORS® (RRAR) at www.rrar.com. ClickCulture redesigned the association’s website, tailoring the user experience based on membership information, and provided new logos and branding. Acting similar to a Web-based application rather than a traditional brochureware (noninteractive) website, the redesigned site displays content that is custom tailored to each individual user’s membership level and needs. Additional features of the new site include improved navigation; a reformatted calendar capable of exporting events to personal e-mail and calendars; tabs directly linking to the redesigned sister Triangle MLS (TMLS) website; enabled embedding of multimedia such as videos, podcasts and RSS feeds; highlights of local market conditions; and single sign-on (SSO), a widget allowing for the automated sign on to third party applications through one main login located on the RRAR site. The site also allows for easy access to RRAR’s online store, a continuing education department for REALTORS®, an interactive press section that integrates all RRAR social media channels, membership information and a page dedicated to the organization’s political activism.
“We are excited to have launched the newly-designed RRAR site,” said Jacobs. “By applying the growing trend of a more user-friendly ‘app-based’ interface, the new RRAR and sister TMLS websites are easy to navigate, using maximum efficiency depending on the needs of each individual user.”
- The new site provides up-to-date information on products, programs and services that meet the needs of the real estate community.
- The site serves as a focal point for all communications with members, and easily allows for RRAR/TMLS to make updates and additions to the site.
- In addition to their branding and Web development experience for organizations such as RRAR whose focus is real estate, ClickCulture works with a variety of industries and clients, among which include higher education, hospitality, government, retail, automotive, homebuilding and event planning.
ClickCulture is a Raleigh-based integrated marketing firm specializing in technology. With deep roots in e-commerce, Web site design, Web development and user interface design, the company offers a full spectrum of marketing services, including graphic design, collateral design, high-tech advertising, search engine optimization, communications, point-of-purchase and point-of-sale services. For more information, please call (919) 420-7736 or visit www.clickculture.com.
About Raleigh Regional Association of REALTORS®:
For more than 70 years, the Raleigh Regional Association of REALTORS® has been the area’s voice for real estate, providing quality programs to help its members deliver a myriad of real estate services in the Raleigh area. Raleigh Regional Association of REALTORS® offers members a vast resource of services, products and programs to meet the evolving needs of the real estate industry and consumers. These resources include educational programs, Triangle MLS access, networking opportunities and more. The association also serves as a leading advocate of private property rights and community involvement. For more information, visit www.rrar.com.
MMI Public Relations