Southampton, United Kingdom, June 13, 2010 --(PR.com
)-- The growth of Blue Sky Camping (http://www.blueskycamping.co.uk) is one of the internet’s success stories and the camping accessories retailer is implementing plans to expand its operation.
The online store has been providing customers in the UK with a diverse range of products, from tents to portable camping toilets. The philosophy of the store’s owners has been to try and provide customers with all of the camping accessories that they might need.
The latest phase of this plan has seen an increase in the Blue Sky Camping product range. It’s clear that they have big ideas for this summer.
A concentration on brand name products ensures that customers will be assured that they’re buying quality products. As a result, there’s an increased range of Gelert camping tents, Oakley sunglasses, Seahawk boats and Porta Potti camping toilets.
Despite this focus on brand names, Blue Sky Camping are retaining their reputation for offering competitive prices. This pricing strategy has been a central plank of their approach since the business was established.
The increased range of products aren’t just aimed at serious camping enthusiasts. As would be expected, the retailer is keen to focus on the needs of those who are just starting out, or have more casual requirements.
This helps to explain the introduction of a number of products and deals that are aimed at festival fans. Those attending this summer’s music festivals can take advantage on some excellent discounts. There’s no longer an excuse to pay over the odds for a festival tent, or even for an entire festival pack.
Blue Sky Camping are clearly hoping that their improved product selection will appeal both to existing customers and those visiting the online store for the first time.
Given the track record of this retailer, success would seem to be assured.