San Francisco, CA, June 13, 2010 --(PR.com
)-- With almost-daily product recalls, ConsumerBell puts the power back in the hands of consumers - and begins to hold corporations accountable.
ConsumerBell, a consumer-complaint website that assists upset consumers, was launched in May 2010 by founder Ellie Cachette. ConsumerBell was inspired by Cachette's father, who contracted HIV and later passed away from a batch of faulty plasma in the 1980s. Her father's passing left Cachette wondering about the process. "Why does it always take so long for consumers to connect with one another when there is a major issue with consumer products?"
After working for several years in social media and technology, Cachette finally decided it was time to connect people. "Our website is dedicated to helping people share information, find one another, and allow outside assistance for resolving their issues," she said.
"The goal here is to force companies into making ethical decisions - the first time around."
ConsumerBell is the first consumer complaint website to assist with resolutions. It aims to speed up the process of consumer resolution through the creation of a collective consumer power via an automated platform currently in development.
The first week of launch saw the site flooded with complaints about product quality and telecommunication companies. Since then, ConsumerBell has assisted several people with receiving account credits by working in sync with large telecommunication corporations.
ConsumerBell has established key corporate communication channels and encourages the strengthening of relations so issues can decrease through efficient processes that intereact with end users. "Our other clients are corporations themselves," Cachette said. "As a large corporation, it can be hard to get information to the top or organize mass complaints."
ConsumerBell plans to adjust the lengthy complaint process for consumers by facilitating a channel of communication between corporations and consumers. "We have to present corporations with the information we've collected and help them understand how this can benefit their business, both financially and socially," media relations manager Stephanie Haller said.
Cachette and Haller know corporations need to see a benefit for changing. "You need to wear both hats," Haller said. "You have to fight fire with fire, sometimes." Cachette calmly adds, "...and sometimes you need to cover the bees in honey."
Together Cachette and Haller provide a harmonized balance to the management team at ConsumerBell. With the same goals in mind and slightly different tactics, these two are something to watch for as rising media leaders.