Le Meridien Amman and Al Shajarah NGO Join Forces to Clean Up Naour Forest on Environment Day

Amman, Jordan, June 14, 2010 --(PR.com)-- On the occasion of Environment Day (June 5th) and Le Meridien Amman’s commitment to corporate social responsibility and supporting environmental causes, 22 associates of different positions devoted four hours to cleaning up Naour Forest in Amman, which stretches over 20 Donums and collected 180 KGs of garbage. It is worth mentioning that Le Meridien Amman is a subsidiary of Starwood Hotels and Resorts, which organized a global campaign to celebrate Environment Day through planting trees, cleaning forests and beaches.

On that note, Mr. Tareq Derbas; General Manager of Le Meridien Amman, commented on this initiative by saying: “The simple daily activities have a major impact on the environment. This initiative draws attention to the individual’s contribution in creating a clean atmosphere, healthy environment and uncontaminated natural resources.”

Mr. Fuad Srouji; the general manager of Al-Shajarah NGO presented a brief to Le Meridien Amman associates on the status of forests in Jordan as well as the challenges they face. Some of those challenges are: illegal logging, fires, and over-grazing. Mr. Srouji stated that the forested area in Jordan does not exceed 0.09% of the total area of the Kingdom. He added that 0.04% of this area is of natural forests while 0.05% is planted. It should be noted here that internationally it is estimated that in order for a country to have a healthy climate a minimum of 4% of its total area should be covered with forests. In Jordan, 13.4% of the total area of the kingdom can be forested.

Starwood Hotels and Resorts Worldwide, Inc is one of the leading hotel and leisure companies in the world with 960 properties in 97 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc, one of the premier developers and operators of high quality vacation interval ownership resorts.

Al-Shajarah NGO was established in 2007 and registered as a Jordanian association, with His Royal Highness Prince Hamzah Bin Al-Hussein as the president of the board of directors. The N.G.O aims at increasing the forested areas in Jordan by establishing new sustainable forests and protecting old ones, in addition to spreading awareness about forests’ role and importance. Last year, Al-Shajarah team managed to plant 30.000 trees in Madaba, Jarash and Ajloun governorates. It also launched an awareness campaign among school children in Ajloun and Madaba governorates. In January of this year Al Shajarah in cooperation with the Forestry Department at the Ministry of Agriculture, Jordan University for Science and Technology and Kulluna Al-Urdun Youth organization organized of the National Arbor Day Campaign by planting about 30,000 trees in five governorates.

For more information, please contact the PR department:
Sewar Sawalha
Public Relations Manager
Telephone: 00962 6 5696511
Email: sewar.sawalha@lemeridien.com

Le Meridien - Amman
Sewar Sawalha