Search Engine Marketing and Search Engine Optimization Experts Join Panel Discussion on Enhancing Online Reputation

The Cleveland Web Association Welcomes Search Engine Specialists to Monthly Luncheon

Cleveland, OH, June 17, 2010 --( The Web Association of Cleveland frequently invites industry experts to participate in an open forum to help educate business professionals on a variety of interest. Metrics Marketing Group’s SEM Specialist, Alison Morey, and Director of SEM Best Practices at Fathom SEO, Kurt Krejny, will lead the monthly luncheon series on June 29, 2010 with, “SEM and SEO for Enhancing Online Reputation – What, Why and How.”

Morey and Krejny will provide attendees with a first-hand look at what, why, and how search engine optimization and search engine marketing can enhance a company’s online reputation through industry expert insights and real world case studies. Sage Lewis, president of SageRock, Inc., will moderate the panel discussion.

“Today companies are more vulnerable than ever to be threatened online by negative press and reviews from dissatisfied customers, ex-employees, and even competitors,” explained Morey. “During this panel discussion, we will share how companies can actively monitor what is being said across the web about their brand, products, services, and employees.”

The panelists will uncover how to use search engine marketing tactics to push down negative search listings so companies can be shed in the best light. Participants will discover how to create a game plan for their own companies to remain transparent. In addition, the panel will share strategies, tools, and examples that participants can apply to an existing reputation monitoring campaign.

The luncheon will take place on Tuesday, June 29, 2010 at 11:30 am at the Windows on the River at 2000 Sycamore Street in Cleveland, Ohio. The program is open to both business professionals ($25.00) and students ($17.00.) To register, please visit

The Web Association is a nonprofit professional organization built upon the prior success of the Cleveland Chapter of the Association of Internet Professionals (AIP). The Web Association has roots as one of Northeast Ohio's oldest and most respected professional associations. Their mission is to serve as a professional technology organization for the Northeast Ohio Internet and Business communities.

About the Panelists
Alison Morey is an SEM Specialist at Metrics Marketing. Alison has over 3 years of experience in online marketing with a specialty in Search Engine Marketing. She has found success with all of her clients through her strategic technique and focus on true conversions and ROI. Alison is Google AdWords certified, a Yahoo Ambassador and has also completed the Microsoft AdCenter Excellence program.

Kurt Krejny is the Director of SEM Best Practices at Fathom SEO. Kurt has over 8 years of experience in online marketing with a focus in web design and search engine optimization. Kurt's background in visual communications for both print and electronic media has allowed him to assist organizations in solving complex online marketing problems.

Sage Lewis is the President of SageRock Inc., a leader in Web marketing for over 10 years offering search engine optimization, paid search, social media and analytics. The firm has been recognized four separate years as a leading Search Marketing provider both by Marketing Sherpa and NEOSA.

Metrics Marketing Group
Megan Smargiasso