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Mazda UK Launches Zoom-Zoom Weekends


London, United Kingdom, June 17, 2010 --(PR.com)-- - 20 lucky winners could win an exhilarating Zoom-Zoom Weekend
- Tailored to each winner, worth £650
- Weekends themed around style, fun, challenge and performance

Mazda UK is offering the chance to win one of twenty exhilarating Zoom-Zoom Weekends, themed around style, fun, performance or challenge, in a national prize draw taking place across the UK, until 24th September 2010.

Competition entrants simply need to logon to www.mazda.co.uk/zoomzoomweekends and answer a choice of quick-fire questions that describes their ideal weekend.

Alternatively thrill seekers can enter at one of eight shopping centres on the Zoom-Zoom weekend campaign tour throughout June to August 2010 including Bluewater, Meadow Hall and the Trafford Centre* or by visiting Mazda at Canary Wharf Motor Expo, Goodwood Festival of Speed in Sussex and Pageant of Power in Cheshire.

“This is a fantastic opportunity to win your very own Zoom-Zoom experience for a weekend which encompasses the fun, style and performance of driving a Mazda, such as an exciting motorsport event or a day at a theme park with the family,” enthused Claire Andrews, senior marketing manager, Mazda UK.

“Mazda’s Zoom-Zoom philosophy is about exhilarating experiences and the thrill of challenges, which the competition winners will experience during their exciting weekend of activity, while enjoying the use of a Mazda MX-5 roadster, Mazda CX-7 crossover or Mazda3 MPS high performance hatchback,” explains Andrews.

Twenty entrants will win their ideal weekend and a fully fuelled and insured Mazda vehicle for the duration, provided by their nearest Mazda dealer.

The Zoom-Zoom weekend activities are tailored to each winner and are themed around either a stylish weekend away with a guest, a fun trip to a local attraction for the family, a motorsport experience for two or a challenging family activity.

Further winners will be announced on 18 June and every subsequent week thereafter with the final draw set to take place on 24 September.

Mazda has engaged leading international communications agency Imagination, recently named the UK’s top design agency by Design Week, to deliver the experiential marketing project.

For more information about Mazda’s Zoom-Zoom weekends, please visit www.mazda.co.uk/zoomzoomweekends.

*Zoom-Zoom Weekend Shopping Centre Tour

1. Westquay, Southampton 18-20 June
2. Metro Centre, Newcastle 25-27 June
3. Trafford Centre, Manchester 2-4 July
4. Bullring, Birmingham 9-11 July
5. Union Square, Aberdeen 16-18 July
6. Cabot Circus, Bristol 23-25 July
7. Bluewater, Kent 30 July-1 August
8. Meadowhall, Sheffield 6-8 August

For all the latest news and images from Mazda please visit: www.mazda-press.co.uk

For further information please contact one of the following:

Annalise Walliker, PR Executive
M: 07738 397 242 or via E-mail: annalise.walliker@imagination.com

Graeme Fudge, PR Director
T: 01322 622 691 or M: 07702 666 886 or via E-mail: gfudge@mazdaeur.com

Samantha Williams, PR Manager
T: 01322 622 637 or M: 07785 518 558 or via E-mail: sjanewil@mazdaeur.com

Alison Terry, Press Officer
T: 01322 622 713 or via E-mail: aterry@mazdaeur.com

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Contact Information
Imagination
Annalise Walliker
020 7323 3300
Contact
www.imagination.com

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