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Innovation Direct, Inc.

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Innovation Direct™ Secures Exclusive Licensing Agreement for Kitchen Accessory

Miami, FL, June 17, 2010 --( Innovation Direct™, a Miami, Florida-based leader in the area of invention licensing, is pleased to announce that it has secured an exclusive licensing agreement for a kitchen accessory from its roster. The licensee of the invention is a New York-based entity that specializes in trend housewares and kitchen products. As per the company's official website, their areas of product specialty are meal preparation tools, serve and store products, and bake ware.

The company took an interest in the invention after initially reviewing preliminary, non-confidential information regarding it, and subsequently gaining access to and examining its design details after having signed a non-disclosure agreement. As part of the period of exclusivity granted by the agreement, the licensee will review the inventor's prototype first-hand in order to calculate factors such as potential manufacturing costs.

The product is an item that is already in very widespread use in kitchens globally, but that features additional functionality that renders it much more efficient than conventional versions currently available. The ultimate goal for both the licensor and licensee is to eventually place the product in the consumer marketplace through a wide variety of distribution channels.

The licensee of the invention will continue to perform its due diligence on the potential of the product for the foreseeable future before initiating further development.

About Innovation Direct™: Miami, Florida-based Innovation Direct™ has been a leader in the field of new product licensing and intellectual property transfer for more than a decade.

Contact Information
Innovation Direct, Inc.
Juan C. Blanco
305-255-3662, ext. 1000

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