Students Launch Online Grocery Store in the Southeast,

Online grocery store started by two University of South Carolina students at the Columbia/USC Technology Incubator.

Columbia, SC, June 17, 2010 --( Two university students have launched a new business with a vision to change the way you shop for groceries.

University of South Carolina Business Majors Benjamin Ellison and Benjamin Frear have created, an online grocery store that allows customers to shop on the company’s web site and receive the order boxed at their doorstep. The site will feature savable grocery lists for one-click reordering to further increase the speed of shopping.

“We want to change the way people think about groceries,” Frear said. According to a survey recently conducted by The Nielsen Company, half of Americans hate grocery shopping or, at best, find it a chore. “ lets you reduce every hour you normally spend at the grocery store to five minutes of shopping on the Web site.” The site currently offers more than 1,200 grocery items with weekly additions made based on customer feedback.

The company was recently accepted into the USC/Columbia Technology Incubator in a university-wide competition. The incubator has developed 90 companies since its inception in 1998 and generated a total of 707 jobs with an average salary of $63,250 per job.

“We’re very excited to have SmartCart join us in the incubator,” commented director, Joel Stevenson, “they are bright and energetic – I’m looking forward to seeing their business grow.”

The company offers non-perishable grocery items with plans to expand product offerings to refrigerated items in the near future. The site requires a minimum order of $40 and customers ordering more than $125 receive free shipping. Initially, the company is providing its services to the states of South Carolina, North Carolina, and Georgia.

Benjamin Frear