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Neero & Ana, Inc.

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Neero & Ana’s CEO Reveals How to Make Lemons Out of Make Lemonade on NBC’s Today Show

Losing a job may be the best thing that happens in your life. Noted manufacturing CEO shares how she turned passion into profits when laid off from executive job on national television.

Massapequa, NY, June 18, 2010 --( At the tender middle age of 51, Doreen Motton found herself out of work. As Vice President of Marketing for Citigroup, she was among thousands released from their duties at the height of the mortgage debacle. While her peers were combing the classifieds, Doreen was finding ways to capitalize on the 30+ years of professional experience in Corporate America. She was asked to tell part of her story to Meredith Vieira during the 8:00 am hour on NBC’s Today Show.

During the June 10, 2010 morning show segment, Doreen revealed how the pressures of her stress-filled position created a lifestyle of turbulence and uncertainty. When the doors finally closed behind her, she discovered that life outside of the corporate concrete walls was fertile ground for self discovery and financial independence. “When you get lemons, you make lemonade,” Doreen revealed to Meredith Vieira. “Leaving my full time job gave me the opportunity to really live and develop a sense of real value,” she continued. Viewers from around the country flooded Doreen’s virtual mailbox with emails about the 8:44am Today Show segment. Many shared their own stories and asked for critical advice.

According to AARP, nearly 7 percent of age 55+ adults are unemployed right now and when it comes to job searching, they’re competing against at least 5 other jobless people for every open position. Finding ways to close the financial and emotional gaps when displaced can be overwhelming. Starting your own business could be the answer. Doreen immediately fueled her entrepreneurial spirit and launched her own company. Neero & Ana, Inc. is now a thriving manufacturing, wholesale and retail enterprise which manufactures a luxury, organic brand of satin pillowcases for the anti-aging and hair care consumer. The company also integrates a “give-back” philosophy into its business plan by donating a portion of sales to various cancer related partnerships. The choice to partner with cancer charities was an easy choice, according to Doreen, as the American Cancer Society recommends the use of satin pillowcase for chemotherapy patients to ease irritation due to hair loss. Digging into her mental database of leadership, sales and marketing techniques has helped springboard this four year old company into a successful labor of love.

About Neero & Ana, Inc.
Neero & Ana’s organic Satin Hydration Therapy satin pillowcase products are constructed from cellulose acetate in over 15 colors; available for consumer/commercial purchase online at:, in finer salons, spas, online retailers, specialty boutiques or by contacting company headquarters at: 877.221.0749. All products made in the USA.

Doreen Motton/Neero &Ana
(P) 877-221-0749 / (F) 866-750-9044

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Neero & Ana, Inc.
Doreen Motton

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