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Receive press releases from By Email RSS Feeds: to Offer Free Classified Posting for Multifamily Communities

Online multifamily apartment marketing site, is announcing free classified ad posting service for multifamily properties across the U.S.

Boston, MA, June 19, 2010 --( Online apartment marketing provider has announced free classified ad posting services for the multifamily apartment industry. The Massachusetts based company has in the past offered paid classified ad campaign management to help multifamily communities outsource the listing of their vacant units with popular online classified listing sites. With this new level of service multifamily communities will incur zero upfront cost and pay only for performance. New resident leads are currently being offered at just $7 apiece for new customers.

The pay as you go model with low cost per lead is ideal for multifamily communities that want to free up valuable time and resources for office sales and marketing staff.

The new model was designed with creating ongoing and documented ROI on marketing expenditures. With reference to the cost effectiveness and ROI opportunity for multifamily communities, Pete North head of business development was quoted as saying "The return on investment opportunity is incredibly clear. At a typical lead cost of around $7 apiece, multifamily apartment communities would only need to convert a low single digit percentage of our leads to push this marketing program into the black. This doesn't even factor in the increased employee productivity in other areas if ad posting is no longer a task that needs to be managed. Keeping up with and managing multiple online listings is a time consuming task. Outsourcing ad posting to top classified sites just makes sense from an overall productivity stand point."

The company delivers all new resident inquiries in real time to property management personal via email and/or text.

For more information about or to schedule an interview with a company executive, please contact the company via phone at 781-414-1764 or email

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Peter North

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