London, United Kingdom, June 20, 2010 --(PR.com
)-- Sea Island Coffee, Europe’s leading specialist in exotic coffees, is celebrating two years of supplying Sketch, one of Britain’s most exclusive and expensive restaurants, with the rarest and most exotic coffees in the world.
Sourced almost exclusively from remote islands, the coffees – New Caledonia, Hawaii Kona and Jamaica Blue Mountain - are extremely rare and coveted and, as a result, expensive to source and produce.
Guy Wilmot, Chief Coffee Taster at Sea Island Coffee said, “Sketch really is a pioneer. Where else in the UK can you enjoy a cafetiére of Single Estate Hawaii Kona, Jamaica Blue Mountain Clifton Mount Estate or indeed, one of the world’s rarest, New Caledonia Domaine du Kouandji? Nowhere. To our knowledge, it is the first single origin coffee menu featured in a restaurant in the UK. But, of course, it is hardly surprising. Sketch has always been an innovator with a focus on quality and exclusivity. In modern parlance, they are ahead of the curve.”
“But, coffee in the UK and Europe is gradually being revolutionised. We believe that the next step in the restaurant and hotel sector will be a switch to savouring single origin filter and cafetiére coffees. Sketch is the pioneer in bringing new flavours and experiences to their guest’s palates.
“Coffee is really coming of age in Britain and across Europe. In the 1970s and 1980s, it was freeze dried coffee; the 1990s heralded the mass market coffee chains; and as we start this new decade, people are learning that there is a lot more to coffee than meets the eye. In fact, this evolution has followed a course similar to the way the wine market has developed. People want to know about its origin, its story and terroir.”
“We feel honoured and proud that Sketch has allowed us to bring these unique coffees to their establishment. Our range of rare coffees represents the creme de la creme of gourmet exotic coffees. This is the opposite to the mass market. Some of the coffees that we source are only available in a few bags. Take New Caledonia coffee - only 1000kg are produced annually. Alamid and Kopi Luwak, produced by civet cats in the Philippines and Indonesia respectively, are another rare coffee.”
“What we wanted to do was source coffees from exotic origins that had until now been the preserve of only the very few. Coffee is an affordable luxury. If we compare it with wine, even the most expensive coffees come at an affordable price. There is a whole world of exotic coffees out there to experience. And they have wonderful stories and pedigree, so you’re not only drinking the coffee, but experiencing the culture of the origin itself. We would like to thank and congratulate Sketch for beginning this coffee revolution.”
Notes to Editors:
Sea Island Coffee, found online at www.seaislandcoffee.com, is based in Knightsbridge, London and specialises in sourcing the rarest coffees in the world.
Together, the partners have over 50 years of experience in growing, sourcing and importing rare, exotic, luxury coffees into Europe and the Far East. The team at Sea Island Coffee created the concept of “exotic coffees” by finding the kinds of coffees known only to very few, very discerning coffee drinkers and characterized by wonderful stories and very limited production. Each coffee offered delivers a wonderful and unique combination of taste, body, aroma and provenance.