Johannesburg, South Africa, June 23, 2010 --(PR.com
“There are so many advantages to renting, especially in challenging economic times, we decided to create the space for GR to operate as a separate entity within the group and, so far, this decision has been vindicated by good performances,” says Goscor group FD Neil Wilson.
“Good performances’ may be a bit of an understatement as in its first year of trading as a separate entity it showed growth of more than 500%.
GRC rents out the group’s Tennant cleaning equipment, Crown warehousing equipment and Daewoo and lift trucks.
MD Anton Bothma says that he is pleased with the way things have progressed. “We have two distinct advantages, the first is belonging to a group where the customer service ethic is exceptionally strong and the second is that in Tennant, Crown and Doosan we have world-leading products.”
He adds that the decision to supply operators with the equipment where possible has made a tangible difference. “Operators are key to the overall efficiency equation and since we began supplying trained operators with our machines we have seen significant savings because the equipment is better cared for and there is less downtime,” he says.
While it is a significant task in terms of time and money to train one’s own drivers there is no doubt that the returns for both Goscor and its rental customers are beyond all proportion. “This is unique in our industry and will make a palpable difference to the success of this company” says Bothma.
Meanwhile GRC has been involved in several high-profile contracts including the supply of a Tennant 6600 ride-on sweeper and a Tennant 800 ride-on sweeper to Soccer City, a range of sweepers to the Gauteng Freeway Improvement Project (GFIP), a long-term contract with Kimberley Clark for a Tennant S30 at its new warehouse in Boksburg and rentals of a wide range of forklifts and warehouse equipment to companies like Pick n Pay, Spar, Makro, Joy Mining and others.
“Intra-company teamwork is a vital component in our success,” says Bothma. “The Cleaning and Lift Truck sales teams are out there, at the coal face and must interface with our sales team in providing a concerted rental solution to our customers. This is being achieved with great success.”
He adds that this cooperation has enabled the company to provide an excellent solution for customers waiting for equipment. “Sometimes customers who have bought new equipment have to wait till the merchandise has arrived from our suppliers. In these cases we will rent the customer second-hand equipment until their new stuff arrives.”
Goscor rental is based at the Goscor head office in Chloorkop, east of Johannedburg.
About Goscor Rental Company
As part of the Goscor Group of Companies , the Goscor Rental Company team are proud to provide the ultimate flexible equipment rental solution offering competitive rental options and superior after sales service.
Previously known as Gosrent, we have been servicing the market for the past 25 years and are now a truly trusted supplier of flexible rental solutions to the materials handling and industrial cleaning industries.
Our large fleet of units-for-hire consists mainly of Doosan counter balance lift trucks, Crown warehousing equipment and Tennant cleaning equipment.
Our professional team are passionate about service excellence and believe in building long lasting business partnerships with all those we associate with.