The Great American Apparel Dieters Begin to Look to Their Consuming Future

Clothing dieters have started looking to their future in shopping by becoming more conscious about what they buy. Sally Bjornsen has started a page listing fashionable, eco-friendly clothing lines made in the USA or fairly traded.

Seattle, WA, June 25, 2010 --( With only 70 days left in The Great American Apparel Diet (, Sally Bjornsen, creator and founder of the year long anti-shopping blogging experiment, has started to think about how she and her crew of 138 dieters will resume or refine their shopping habits once the diet is over. The original concept was to reduce consumption by encouraging dieters to shop their already overstuffed closets. But now that the diet is winding down, Bjornsen wants to make sure that she and her fellow dieters don’t revert back to old consuming habits.

In an effort to help “change her shopping ways,” Bjornsen has scoured the universe for eco fashion, Under the header titled Conscious Shopping on the site Bjornsen has carefully curated a collection of eco brands that she can feel good about recommending. Every brand featured has been thoroughly researched and is sure to be in-style and fashionable for the modern woman. Bjornsen knows about the stigma of eco-fashion - hemp skirts and burlap sacks as dresses, all in muted colors - so she wanted to show her readers that there is another side to eco-fashion; that it is possible to be stylish and safe to the environment. “We’re not talking burlap sack dresses,” she says. “We’re talking about gorgeous, sustainable fashion that a person can be proud to purchase.” Each label is fashionable, eco-friendly and is made and designed in the USA or fairly traded. Three times a week the page is updated with a clothing, jewelry, purse or shoe brand that has dedicated themselves to sustainability and the eco movement.

Bjornsen is hoping to get the word out, and inform people so that they are more aware of what they are buying. Many of the brands not only produce their products without harming the environment, but also participate in other eco organizations such as planting a tree for every purchase or donating part of the proceeds to charities or orphanages. The few companies that do not make their clothing in the USA support their factory workers with fair wages and hours, and no child labor.

Over the next 70 days the dieters plan to become more informed about the apparel they shop for, so they can change their habits by the time the diet is over. “It is no longer just about reducing consumption,” says Bjornsen, “but also about becoming eco friendly in every way possible.”

Contact: Sally Bjornsen
E-mail: Phone: 206-283-9916

The Great American Apparel Diet
Sally Bjornsen
206 283 9916