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Internal Communication Expert David Grossman Releases New Free E-Book

New free e-book, Going Slow to Go Fast: Making Internal Communication Work for You, is an indispensable resource for internal communicators and visionary leaders who want to engage with employees to drive measurable business growth.

Chicago, IL, June 26, 2010 --( Business leaders and communicators know they need to connect with their employees, but do they know how to do it strategically with a focus on business goals and profitability? In today’s rapidly-changing and ever-challenging business environment, companies need internal communications that are not only timely and strategic, but that are relevant to and resonate with a diverse workforce with a range of needs and interests.

Going Slow to Go Fast: Making Internal Communication Work for You is a single, high-level, go-to resource for communicators and visionary leaders who want to build a strategic, streamlined, and effective internal communication process that speaks directly to the number-one question for any business: How will this improve our company bottom line?

With more than 20 years of experience leading and implementing successful workplace communication strategy for leading corporations, including McDonald’s, Lilly, and Microsoft, David Grossman knows what it takes to create award-winning, profit-driving internal communication programs. In his new free, downloadable e-book Going Slow to Go Fast: Making Internal Communication Work for You, he walks communicators through the core challenges of today's business environment and how to tackle them.

“I don’t know a single company out there that isn’t dealing with change—whether as a result of cultural shifts, the economy, or marketplace challenges,” said Grossman. “Yet so often organizations miss out on one of the best tools for managing and benefiting from change and its related challenges: internal communication. No matter what the business, one of a company’s greatest assets is its human capital, and engaging with employees in smart, meaningful, and consistent ways mitigates the challenges of change to create profoundly positive effects on business success.”

Turning his knowledgeable eye to issues of culture changes, job uncertainty, technology, and more, all of which can undermine corporate stability and cohesion, Grossman shows communicators how good messaging can reassure and engage employees to make them feel connected to business success. He reveals the role that company leadership has in engaging the entire workforce-and the essential facilitating role communicators must play in order to ensure this is done right, and well.

Above all, Going Slow to Go Fast: Making Internal Communication Work for You shows communicators what employees really need to know and feel in order to be productive and engaged, and even offers a step-by-step plan for implementing meaningful, game-changing communications.

Going Slow to Go Fast: Making Internal Communication Work for You is available for free download at

For more information on David Grossman and The Grossman Group, visit

About David Grossman
Leading consultant, speaker, and author David Grossman, ABC, APR, Fellow PRSA, is one of America’s foremost authorities on communication inside organizations. As president and founder of The Grossman Group, David has worked with Fortune 500 clients such as Cisco Systems, Heinz, Intel, Lilly, Lockheed Martin, Rockwell Automation, McDonald’s, and Virgin Atlantic. David, who currently teaches the only graduate-level course in internal communications in the U.S. at Columbia University, was recently named to USA Today’s corporate management and leadership CEO panel and was a finalist for the 2010 NGLCC Wells Fargo Business Owner of the Year Award. A summa cum laude, Phi Beta Kappa graduate of the University of Wisconsin-Madison with an honors degree in journalism and a master’s in Corporate Public Relations from Northwestern University, David began his career as a journalist, working in radio news and television. Visit for articles and more.

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