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Peanut Labs Launches Two New Global Online Panels for the Market Research Industry

Social Media Italy and Social Media Spain to Bolster the Company’s International Sample Offering

San Francisco, CA, June 26, 2010 --( Peanut Labs, the leading provider of social media sample for market research, today announced the launch of two new online panels – Social Media Italy and Social Media Spain. The international sample offerings will provide market researchers with access to Italian and Spanish respondents by profiling an extensive online population of social media users.

According to a recent report by The Nielsen Company, Italy and Spain take second and third place globally, with 78% of internet users regularly using social media sites in Italy and 77% in Spain. Facebook alone captured two-thirds of the active unique Italian audience in April 2010, making the site relatively more popular in Italy than in Australia, the US and the UK.

Throughout 2010, Peanut Labs will continue to open its surveys to countries where social media is undeniably becoming more popular, thus empowering market researchers with the ability to gain the valuable insight they require on a global scale.

At present, the company has 50,000 respondents profiled in Spain and 55,000 respondents profiled in Italy. Each respondent is profiled on basic demographic attributes such as age, gender, ethnicity, geography, household income, level of education and number of children living in the household.

The company will be launching its social media sample in Asia during the second half of the year. For more information regarding Peanut Labs’ sampling capabilities in Australia, Canada, France, Germany, Italy, Spain, the UK or the US, contact

About Peanut Labs
Peanut Labs connects researchers to social media through partnerships with over 400 leading networks and applications. The company provides access to fresh respondents globally by profiling users from an online population of over 240 million unique individuals. In addition to its social media sample offering, the company provides services such as programming & hosting as well as listening.

Peanut Labs is based in San Francisco with offices in Seattle and New York City. The company was founded in July 2007 and is privately held. For more information, visit

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Peanut Labs
Christine Gomez

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