Lawrenceville, GA, June 27, 2010 --(PR.com
)-- The past few years have been challenging economically (to say the least). As advertising budgets have decreased and less expensive avenues of communication have become available, marketing has seen a massive shift in communications toward social platforms. Dimensional Design has joined the conversation and created accounts on Facebook, Twitter, Flickr and Slideshare. They decided to have each account showcase a different aspect of the DD corporate culture. Facebook is fun and quirky, Twitter gives a look inside the mind of a designer, Flickr shows examples of work they’ve done or appreciate and Slideshare is for sharing informational presentations on a variety of topics.
Dimensional Design is joining the social world to be more accessible to potential and existing clients. The exponential growth of the internet in the last decade has shifted how leads reach companies. By the time a potential client is asking for a quote, they have generally accumulated a large amount of information about the company. DD is executing a social strategy that will allow researchers and clients to get a full view of the company culture and appreciate all that they have to offer.
A corporate website tends to be an information vehicle and sacrifices personality for ease of navigation and technical information. Social media is a free space that can be totally devoted to company culture and expression. Employees from across the company submit ideas, objects and articles for the responsible parties to post on the social outlets. In this manner, each individual has a voice in how Dimensional Design is perceived online. It is a true expression of the many personalities and overarching culture that make DD such a special place to have as an employer or contractor.
About Dimensional Design:
DD is an integrated Design and Branding studio that creates and produces the six brand representatives that interact directly with customers: Exhibits, Retail Displays, Corporate Interiors, Signage, Products and Graphics.
Holly Harper, director of marketing