Frederick, MD, June 28, 2010 --(PR.com
)-- The Frederick Athletic Club has hired Jeff Barto as its Marketing Director. The 30,000 square foot club, which opened in 1999, is moving forward on an initiative to expand its presence in the community.
Barto is implementing a new corporate membership program for groups in the area. He will also be in charge of building partnerships and creating strategic alliances.
"We are excited to have someone with the depth of Jeff's experience with us," said Jeff Neumann who is the original owner. "I remember when he was working with Victor and Lynne Brick and was unbelievably consistent when it came to getting things done."
Barto handled membership sales and corporate outreach for almost 9 years with Brick Bodies Fitness Services in Timonium, MD. After that he worked in downtown DC as a GM and sales and marketing director for The Fitness Company. He has done consulting work for Washington Sports Clubs, Premier Fitness Clubs, and The Club (Nashville, TN). Most recently he was an area business manager in Alexandria, VA for The Healthy Back Stores.