London, United Kingdom, December 09, 2006 --(PR.com
)-- Internet start-up, mWAMe, has launched a groundbreaking offers-to-mobile service, the first of its kind anywhere in the world.
Going live in time for Christmas, www.mWAMe.com sends company and big brand offers (promotions, codes, vouchers) to the mobile phones of registered users via Wireless Advertising Messaging (WAM). All messages from mWAMe are free and are based on a customised preference form that subscribers complete during the registration process.
Users can selectively choose to receive only those offers that fit with their lifestyle interests and pursuits. Lifestyle and interest categories include all major brands, restaurants, clothing & shoes, cinema, hotels and flights, sports, hobbies and other entertainment selections.
Brand owners will pay to use mWAMe to communicate their offers to registered mWAMe users, affording companies the ability to target customers directly in real time with selective offers, driving them to purchase. With 52 million phones in the UK (an 85% adult penetration), it is envisaged that mWAMe will offer companies an unparalleled opportunity to send highly targeted offers to customers who have opted-in within any particular interest category. It is expected that more than 1 million subscribers will sign up to the service within a year.
A number of investors and one of the most famous names in UK retail have been attracted by mWAMe’s pioneering business model and first-mover status.
Kiran Sharma, UK Managing Director of mWAMe, says: “mWAMe is the first company in the world to provide an independent, customised permission-based, free WAM subscription service. It’s a ground-breaking service that aims to establish a market place that connects savvy consumers with businesses who endeavour to win their custom through exclusive offers. The direct, ‘immediate’ and highly personal nature of the mobile phone makes it an ideal device for receiving opted-in offers from companies.”
For further information please contact:
Kiki Bala on 07949 058 909
Jeremy Walters on 07931 381209