Grenoble Ecole de Management Has Become an Affiliate School and Member of the Microeconomics of Competitiveness’s Network of Harvard Business School’s Michael E. Porter

Thanks to this affiliation, Grenoble Ecole de Management has set up a lab centre for Strategy and Competitiveness within the school and is now entitled to deliver Harvard’s cutting edge Microeconomics of Competitiveness course created by Professor Porter.

Grenoble, France, July 02, 2010 --( The MOC course explores the determinants of competitiveness and successful economic development viewed from a bottom-up, microeconomic perspective. While sound macroeconomic policies, stable legal and political institutions, and improving social conditions create the potential for competitiveness, wealth is actually created at the microeconomic level. The sophistication and productivity of firms, the vitality of clusters, and the quality of the business environment in which competition takes place, are the ultimate determinants of a nation's or region's productivity.

Selected faculty members from affiliate schools are required to attend a training workshop at Harvard Business School in order to fulfill the course delivery requirements. So far, Grenoble Professor, Mark Esposito, has been trained. Other Grenoble faculty will receive the same preparation shortly: a conceptual overview of the course; a session on a typical class including questions and answers; a lab session on the technology involved; a module on the administration of the course; and a session on teaching with the case method.

Grenoble faculty will deliver courses supported by the MOC course platform consisting of case studies and other written materials. In addition, faculty will have at their disposal an extensive library of video content that can be used in class including lectures by Professor Porter and videotapes by case protagonists including heads of state, senior ministers, governors, and others.

Finally, a course website for students is available that can be fully customized to Grenoble students.

The course will be offered on several of the school’s programs. Grenoble Ecole de Management is the second French school, along side ESCP-EAP, to be able to offer this cutting edge training.



About Harvard’s Institute for Strategy
The Institute for Strategy and Competitiveness studies competition and its implications for company strategy; the competitiveness of nations, regions and cities; and solutions to social problems. Based at Harvard Business School, the Institute is dedicated to extending the research pioneered by Professor Porter and disseminating it to scholars and practitioners on a global basis.

Grenoble Ecole de Management
Mary Zaccai
+ 33 4 76 70 61 87