The Professional Image, Inc. Releases New PR book

Lights! Camera! Action! Proves Valuable Resource for Entrepreneurs.

Irvine, CA, July 02, 2010 --( PR Expert and President of national PR Agency The Professional Image, Inc., Angela O’Mara, announces the launch of her latest book Lights!Camera!Action! The POWER of PR – Business Edition. According to Ms. O’Mara, this book aims to teach entrepreneurs and business owners, regardless of their business size, how to obtain priceless media exposure.

Beginning with an overview of public relations, this book de-mystifies the powerful but elusive world of media and breaks it down into a step-by-step guide that even a PR novice can understand and use effortlessly. The book can be found at

“Many business owners are ready to take the leap into the media spotlight but don’t know where to begin,” states O’Mara. “Lights!Camera!Action! The POWER of PR – Business Edition explains the world of media and teaches entrepreneurs and business owners how to not only write press releases, but to approach the media directly to obtain press for their business.”

Angela O’Mara came from England to the USA at age nineteen and is now celebrating her 30th year in America. She has spent the last twenty-two years building her PR Agency and promoting clients of The Professional Image, Inc. to the media, and has participated in thousands of media interviews world-wide.

“Developing a product or business is a huge undertaking and many times promotion of that product or business falls flat because of the lack of understanding of PR,” continued O’Mara... “My PR System has a proven track record based on over 22 years of national and international media coverage for my clients.”

According to O’Mara, who has worked with ABC, CBS, NBC, Fox, CNN, Good Morning America, Today Show, The Oprah Winfrey Show, The View, Tyra, and E! TV to name a few, the media has an insatiable appetite. This is a fact that many entrepreneurs and business owners have come to realize but, until now, have not had a step-by-step guide to teach them a real-life approach to PR.

Lights! Camera! Action! The POWER of PR – Business Edition is available in e-book download for $24.99 and can be found at Soft cover of Lights! Camera! Action! The POWER of PR also retails at $24.99 and is available at,,, and

Bio: Angela O’Mara has over 22 years experience representing public relations clients to the national media. What began as a casual interest in understanding how people "get on TV," Angela has taken PR beyond simply spinning a story. Her agency works with any and all television stations, and has successfully placed clients on ABC, CBS, NBC, CNN, MSNBC, E! Entertainment TV, Extra, Entertainment Tonight, The Insider, The View, Good Morning America, Today Show, CBS Early Show, Oprah Winfrey Show, Telemundo, Univision and the BBC, to name a few. Angela has also been equally successful showcasing clients in magazines and newspapers across the world. A frequent lecturer on how to effectively market a business, Angela specializes in strategic marketing campaigns for small and large organizations. Angela is also author of Lipstick.Laptops.Life. The Rise and Fall, and Rise Again, of a Modern Day Business Woman. Her books are available at,,, and

For information and interview opportunities, please call (949) 768-1522 or

The Professional Image
Shannon Woodland
(949) 768-1522