Skull Coast Sails Into Charlotte with Carolina Premium Beverage

Skull Coast selects Carolina Premium Beverage for Distribution in Five Counties of North Carolina, including Charlotte, NC.

Charlotte, NC, July 03, 2010 --( The Skull Coast Ale Company is pleased to announce that Carolina Premium Beverage will be distributing its Maelstrom IPA in the five counties surrounding Mecklenburg, including the City of Charlotte.

“Carolina Premium Beverage is both excited and honored to have the opportunity to represent Skull Coast Ale Company and have the opportunity to work with Dave Fox. Dave’s passion for excellence and his commitment to quality come to life in his Skull Coast Maelstrom IPA that will be exciting to sell and a definite reward for Craft beer consumers lucky enough to experience it,” said Rick Stell, Vice President of Sales and Marketing for Carolina Premium Beverage.

Skull Coast’s “Chief Drinking Officer,” David Fox, was delighted to have reached an agreement with Carolina Premium Beverage, “Carolina Premium Beverage is just that; a premium distribution company. They are extremely selective in the brands they choose to represent, and have turned away many a suitor. We couldn’t be more proud that they chose our company, and want to help build our brand.”

Soon after Skull Coast signed the distribution agreement, the Carolina Premium Beverage on-premise sales team secured placements at Mac’s Speed Shop, Tilted Kilt, Flying Saucer, Revolution Pizza & Ale House, Pizza Peel, BrickHouse Tavern, and Duckworth’s Cheesesteakery.

When asked about the Charlotte rollout and the placements Carolina Premium was able to immediately secure, David Fox said, “We are thrilled with the rollout! It’s a veritable ‘who’s who’ of some of the finest craft beer accounts in Charlotte. We have also heard whispers of the second wave accounts that are interested, and believe that we’ll soon be able to get Maelstrom IPA to our target market, the craft beer lover and HopHead.”

Skull Coast is currently expanding capacity to be able to deliver kegs to the rest of North Carolina. But, for now, Maelstrom IPA will only be available in the Charlotte market at select accounts.


The Skull Coast Ale Company creates big, bold, high-gravity ales that celebrate the people, culture and history of the Carolinas during the Golden Age of Piracy.
Skull Coast Ale Company
David Fox