Marketingworks (MWKS) Announces CEO Chas Salmore to Speak at Direct Marketing Association's DMA2010 Conference and Exhibition

Los Angeles, CA, July 08, 2010 --( Marketingworks today announced that Chas Salmore will be speaking at the Direct Marketing Association’s (DMA) DMA2010 Conference & Exhibition. DMA2010, the global ROI marketing event will take place October 9-14, at the Moscone Convention Center in San Francisco, California.

On Monday, October 11th, 2010 Chas Salmore will deliver The Basics- Results in Online Marketing & Social Media Trends, lending his expertise as an invaluable resource to conference attendees. Thousands of cross media/channel marketing professionals from over 50 countries are scheduled to be in attendance to learn from the remarkable lineup of speakers as well as attend sessions by the though-leaders behind some of today’s most successful household brands.

“With social network marketing spending to exceed $24 billion by 2015, it is imperative that brands and marketers learn the critical do’s and don’ts to succeed in the ever-expanding world of social media,” noted Chas Salmore, CEO, Marketingworks ( “The DMA 2010 Conference and Exhibition is the ideal forum to learn from industry leaders cutting-edge trends and tips.”

“DMA2010 will feature hundreds of educational sessions, roundtables, forums, and case studies led by the best and brightest the marketing and media communities,” said Paul A. McDonnough, DMA vice president, conferences and events. “We’re proud to have MWKS be part of such an important event.”

For conference information or to register, please visit www.dma2010org.

For more information please visit

About Marketingworks (MWKS)

Marketingworks is a recognized leader in social media monitoring (“web harvesting/monitoring”) as well as a leader in online community influence (“outreach & activation”) within meaningful blogs, message boards, social networks, Twitter, Facebook, video-sharing sites, posts, forums, etc. MWKS has the trained teams, technology and experience to handle assignments of any size. MWKS has offices in LA and NYC. Our web-monitoring and social-media outreach includes brand work for Kraft, L’Oreal, Walmart, Nissan, AARP, Microsoft, Disney, Maybelline, Toyota, Fox Studios, Best Western Hotels, Nissan, NBC, NFL, Progressive Insurance, Jack-in-the-Box, Rock ‘n Roll Hall of Fame, Bahamas Tourism, Ray Ban, Gallo Wineries, Heineken, Condé Nast, Discovery Networks, Hungry-Man, 2010 Census, National Institute for Alcohol Recovery and many more Fortune 500’s. Our experience includes 125+ successful digital word-of-mouth campaigns. Everything is monitored and measured for a clear ROI. MWKS also handles numerous Hispanic outreach and B2B initiatives.

About DMA2010 Conference & Exhibition

The DMA2010 Annual Conference & Exhibition is the world’s largest gathering of cross-media/channel marketing professionals. DMA2010, which will be held October 9-14 in San Francisco, will feature keynote presentations, educational sessions, roundtables, case studies, white papers, and research reports. DMA2010’s exhibit hall will feature hundreds of exhibiting companies. For additional information, or to register for the six-day multichannel marketing event of the year, please visit

For information about DMA2010 exhibition and sponsorship opportunities, please contact Donna LoPorto at 212.790.1468 or
DMA provides complimentary registrations for editorial staff of media outlets covering multichannel direct marketing. To apply for press registration, please email DMA at

About Direct Marketing Association (DMA)

The Direct Marketing Association ( is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.

In 2009, marketers – commercial and nonprofit – spent $149.3 billion on direct marketing, which accounted for 54.3% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $1.783 trillion in incremental sales. In 2009, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2009, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly supported 8.4 million other jobs, accounting for a total of 9.9 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

Jessica Cederblom