Sheraton Grande Laguna Phuket Welcomes Ms Elsie Boon as Director of Event Sales

Phuket, Thailand, July 09, 2010 --( Sheraton Grande Laguna, A Luxury Collection Resort, Phuket is pleased to announce the appointment of Ms Elsie Boon as the Resorts’ new Director of Event Sales. Based in Phuket, Elsie will oversee MICE and group markets as well as leading the Event Sales team for the Resort.

Ms Boon is a dynamic individual that brings with her a wealth of knowledge and experience in event sales, and MICE markets with over 13 years in the hospitality industry. Commencing her Starwood Journey in 1997, Elsie has held a number of key management and leadership roles within Starwood’s South East Asia, most recently holding the position of Director of Catering & Conventions for The Andaman, A Luxury Collection Resort, Langkawi in Malaysia.

“We are excited to have Elsie join the Sheraton Grande Laguna Phuket team in the role of Director of Event Sales,” said Kylie Brajak, Director of Sales & Marketing for Sheraton Grande Laguna, A Luxury Collection Resort, Phuket. “Elsie has excelled within her career over the past 10 years and has extensive experience dealing with key clients and stakeholders in the MICE arena, making her the perfect person to lead the Sales efforts for our Resort.”

Discover Sheraton Grande Laguna Phuket. Surrounded by tranquil lagoons and facing the Andaman Sea, Sheraton Grande Laguna Phuket offers a range of luxuriously appointed rooms and villas, eight dining and entertainment outlets and an abundance of recreational activities, including a 323m swimming pool and floodlit tennis courts. A twenty minute drive from Phuket’s International Airport, the resort is also part of Laguna Phuket, Asia’s finest destination resort.


The Luxury Collection® is an ensemble of hotels and resorts offering unique, authentic experiences that evoke lasting, treasured memories. For the global explorer, The Luxury Collection offers a gateway to the world’s most exciting and desirable destinations. Each hotel and resort is a unique and cherished expression of its location; a portal to the destination’s indigenous charms and treasures. Magnificent décor, spectacular settings, impeccable service and the latest modern conveniences combine to provide a uniquely enriching experience. Originated in 1906 under the CIGA brand as a collection of Europe’s most celebrated and iconic properties, today The Luxury Collection brand is a glittering ensemble of more than 75 of the world’s finest hotels and resorts in more than 30 countries in bustling cities and spectacular destinations around the world. The Luxury Collection includes award-winning properties that continuously exceed guest expectations by offering unparalleled service, style and class while celebrating each hotel’s distinctive heritage and unique character. All of these hotels, many of them centuries old, are internationally recognized as being among the world’s finest. For more information, please visit

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Sheraton Grande Laguna Phuket
Erica Robinson
+66 76 324 101