Putting a New Face on the Fort Worth Museum of Science and History

The DFW AMA presents rebranding strategies and tactics at its monthly luncheon in Fort Worth on July 22.

Fort Worth, TX, July 12, 2010 --(PR.com)-- The Dallas/Fort Worth American Marketing Association hosts Carol Murray, Director of Marketing for the Fort Worth Museum of Science and History at the organization’s monthly luncheon on July 22 at 11:15 a.m. at the Fort Worth Club in Fort Worth, Texas.

In Murray’s presentation, she will share her insights and experiences in developing a new logo and corporate brand for the Fort Worth Museum of Science and History, a 65-year old institution. Murray will also discuss effective internal and external communication strategies and tactics in managing a rebranding project.

The July 22nd event is open to the public. Interested parties can learn more and register on the DFW AMA website. The fee for current DFW AMA members is $28 and $38 for non-members. To secure the member rate, join DFW AMA online.

DFW AMA Luncheon Details:
When: 11:15 AM to 1:00 PM, Thursday, July 22nd
Where: Fort Worth Club, 306 W. 7th St., Fort Worth, Texas 76102
Cost: Pre-registered before 9 pm, July 21st: Members $28, Non-Members $38; After 9 pm July 21st & at the door: Members $38, Non-Members $48

About the D/FW AMA:
The D/FW American Marketing Association (AMA) is the number one source for marketers in the Dallas /Fort Worth Metroplex. With an impressive 700+ professional members and host to more than 50 informative and educational events annually in Dallas and Fort Worth, including nine Special Interest Groups (SIG) focusing on specific marketing areas (Healthcare, Multi-Cultural Marketing, Non-Profit, Small/Medium Business and Telecom) and practices (Branding, Marketing Research, New Media, etc.). The Chapter also launched a mentoring program and a Professional Development SIG in 2009 to help strengthen the skills of marketing professionals in transition. Recent keynote speakers include: Mary Kay, Fluor, Frito-Lay, GfK, Chevrolet, The Container Store, Fossil, Texas Instruments, American Airlines, Xerox, JC Penney and La Quinta Hotels and Inns. For more information, go to: www.dfwama.com.

About the AMA:
The American Marketing Association (AMA) is the largest professional association for marketers with more than 38,000 members worldwide in every area of marketing. For over six decades, the AMA has been the leading source for information, knowledge sharing, and professional development for marketing professionals. To learn more about the AMA, go to: www.marketingpower.com.

DFW American Marketing Association
Melyssa Prince