Powered by Pleasure: LELO Unveils Its Strongest Massager Yet, the Sizzling SIRI

Los Angeles, CA, July 16, 2010 --(PR.com)-- LELO, the world's leading designer brand of intimate lifestyle products, proudly launches its most powerful Pleasure Object to date, the sleek and seductive SIRI. Combining the strength of the most powerful motor LELO has ever produced with the same whisper-quiet vibrations that make the company’s Pleasure Objects so popular, SIRI offers six unique modes and a four-button control interface. SIRI also stands as the most powerful rechargeable massager on the market today, always ready to give an extra burst of stimulation whenever needed.

Skillfully honed for clitoral and all-over body stimulation, SIRI’s more powerful motor enables her to deliver even more exciting and targeted vibes. These are in turn controlled by an intelligent microprocessor that conveys power through six varied stimulation modes. SIRI’s ergonomically contoured shape meanwhile directs the improved vibration strength through an almost silent buzz, ensuring nothing comes between the user and those soon-to-be-discovered delights. Featuring a beautiful and elegant design, SIRI is available in three colors – purple, dark red or pink -- and offers a silky smooth finish that’s sure to delight.

“Because our customers have been so enthusiastic about the different levels of stimulation available through our diverse product line, we thought we’d produce an external massager with a new, unprecedented level of power,” says LELO Sales Manager Donna Faro.

As with all LELO products, SIRI is produced with body-safe, FDA-approved materials -- Phthalate-free silicone and PC-ABS. She comes with a rechargeable LI-ION battery that gives four hours of pleasure from a two-hour charge. SIRI also features an intuitive interface dial, producing a range of vibrations from flutter soft to intense pulsations. And SIRI offers the standard LELO one-year warranty, with manufacturing quality guaranteed.

RRP: SEK 798 / EUR 79 / USD 99 / GBP 69

Note To Editors: For press information on LELO, please send an email to pr@lelo.com or call the LELO office on +46 (0) 8 440 04 66. More details can be found at www.lelo.com. To sell LELO products in your store or on your website, visit http://en.lelo.com/retailer/ and sign up as a retailer.

LELO is a Swedish sex life accessory label and the world’s leading designer brand for erotic lifestyle products. Our team creates the very finest pleasure objects for women and men, breathing an air of sensuality and sophistication into the conventional erotic marketplace. Taking inspiration from the fashion and beauty industries, LELO’s avant-garde approach and affordable mid to premium price range continues to attract those with a strong sexual integrity and keen eye for design. By imbuing the look, feel and function of our pleasure objects with sensual purpose, they stand as the most desirable accessories for individuals and couples alike. Co-founded in September 2003, LELO is headquartered in Stockholm, Sweden, and is available on more than 40 international markets.

Christine Boado