Kinesis Survey Technologies Integrates OptimusID Digital Fingerprinting Technology

Company Enhances Survey Respondent Identification Through Partnership.

Austin, TX, July 23, 2010 --( Kinesis Survey Technologies LLC (Kinesis), the industry leader for robust and scalable survey software and panel management software solutions, today announced its Kinesis Survey™ solution will include fully integrated support of OptimusID™ digital fingerprinting technology.

Developed by leading social media sample provider, Peanut Labs, OptimusID™ is a free solution that enhances data quality and reliability by accurately identifying respondents that could significantly bias research results. Its patent-pending technology works in real-time to track user activity and flag suspicious behaviors including survey duplications, speed-through completions, unauthorized access locations, and more.

“Providing our clients with automated access to advanced respondent identification and authentication methods is a key priority for Kinesis,” said Leslie Townsend, Kinesis President. “OptimusID™ is a robust digital fingerprinting platform, and we are pleased to add it to our supported technologies.”

Kinesis offers the only fully multimode and multilingual product suite for market research. Kinesis Survey™ is the leading survey solution providing advanced survey functionality via an intuitive user interface and includes robust real-time reporting tools. Kinesis Panel™ is a highly scalable panel software solution that effectively manages panelist communities of all sizes. Kinesis Community Portal™ is a flexible and interactive community website solution that offers advanced customization and administration tools. All Kinesis solutions can be executed seamlessly and simultaneously via web and mobile devices. OptimusID™ will be available as an optional offering for Kinesis Survey™ that can be activated via the user interface.

“Both Peanut Labs and Kinesis fully understand that accurate respondent identification is crucial to data integrity,” said Sean Case, senior vice president of Peanut Labs. “OptimusID™ provides comprehensive respondent identification utilizing a process that has no negative impact on the user experience, thus making it a superior digital fingerprinting solution.”

About Kinesis Survey Technologies

Kinesis Survey Technologies, LLC provides a comprehensive survey and panel management product suite to advance innovation in both wireless and web-based market research. Delivering easy-to-use, intuitive applications, Kinesis software products can be effectively utilized without deep programming knowledge yet are robust enough to perform the most complex of survey and panel functions. Headquartered in Austin, TX, Kinesis offers product versions for both the market research industry and enterprise business organizations, and proudly supports next generation research applications worldwide. For more information, contact, call (512) 590-8300, or visit

About Peanut Labs

Peanut Labs connects researchers to social media through partnerships with over 400 leading networks and applications. The company provides access to fresh respondents globally by profiling users from an online population of over 240 million unique individuals. In addition to its social media sample offering, the company provides services such as programming & hosting, digital fingerprinting and social media monitoring.

Peanut Labs is based in San Francisco with offices in Seattle and New York City. The company was founded in July 2007 and is privately held. For more information, visit or call (425) 391-5476.

Peanut Labs
Christine Gomez