Chester, United Kingdom, July 29, 2010 --(PR.com
)-- Eclipse won the account in a competitive pitch which involved 4 other North West agencies.
Rightway is a North West based DIY multiple retailer with 8 stores on The Wirral plus 8 in North Wales trading under the Bevans brand.
Eclipse will provide a full range of services including design and creative, media buying, all aspects of digital marketing, a new website, point of sale, direct mail and PR for Rightway.
"It's part of our strategy to increase the store portfolio up to 20," said Rightway Bevans MD David Clarke, "and in order to support this expansion, there is a clear need for a combination of proactive and cost effective marketing to ensure new stores become well known and profitable quickly; as well as innovative marketing to ensure that the Rightway Brand is seen as the customer choice in a competitive market."
David Clarke continued "It was the quality of the pitch, and the professionalism and effort that went into it that put Eclipse head and shoulders above the other agencies we saw. We are confident that Eclipse has the knowledge and expertise to fulfill these requirements and look forward to building a successful and long term working relationship."
Mark Astbury, Eclipse Director, said;
"We are delighted to have been asked to work with David as he looks to further develop the business. Eclipse has grown alongside many of our clients and these are exciting times for Rightway. The account offers an opportunity to explore new marketing opportunities for the client as well as continuing to utilise the strong traditional media in each local area."
This is just one of a number of full service account wins that Eclipse has celebrated in the first ½ of the year. Others include Edwards Motor Group in Worcestershire and Peters Home Entertainment.
Established in 1990, Eclipse is a full service advertising agency, with a reputation for offering innovative, creative and "value for money" solutions to our clients' marketing requirements. Services include: Advertising, Media Planning, Media Buying, Marketing, Design, SEO, PPC, Print, Web Design, Web Hosting, IT Support, Consultancy, and Corporate Branding.
For more information please call Mark Astbury, Director. 01244 347545. email@example.com, or visit www.eclipse-creative.com.