Winter Park, FL, July 29, 2010 --(PR.com
)-- Cosmetic Promotions is entering its 20th year as an advertising, marketing and promotional agency dedicated to improving the brand recognition and sell-through of mass-market beauty products at drug and food chains. As part of the year-long celebration, they launched their new, interactive www.cosmeticpromotions.com website this past week.
“We’re very excited about the launch of our new site – it really tells the story of what we do,” says Joann Tyson, CEO and founder of Cosmetic Promotions. “It’s a great tool for our existing clients and a resource to attract new clients. Visitors can view videos of our events and programs, read the business and sales tips blogs and even meet our staff. One of the challenges we’ve faced is that people don’t really understand what we do until they use us – and then they can’t live without us.”
Cosmetic Promotions’ mission is to bridge the critical marketing and promotional gap between vendors and retailers in the cosmetics and beauty industry. While the product manufacturers concentrate on national marketing campaigns, they can’t effectively customize marketing programs for each retail chain. Similarly, the retailers lack the resources to create individual marketing programs for every product they sell. Cosmetic Promotions help both parties solve these problems. “Especially in this economy, as retailers are being pushed to increase sales with fewer resources, they turn to us to create programs that otherwise they would not have the staff to pull off,” said Tyson.
The new website has an “Our Work” section (http://www.cosmeticpromotions.com/our-work/) of case studies that highlight major initiatives successfully completed for their clients. A viewer can see a video on their recently completed nationwide Beauty Associate Training or gain access to one of the many sweepstakes/contest websites created for their customers.
For more information about Cosmetic Promotions and the CosPro Agency; contact Joann Tyson at 407-644-9916 or email@example.com or visit the agency website: www.cosproagency.com