Health Market Science Announces Immediate Availability of Email MasterFile™ for the Healthcare Industry

Health Market Science announced HMS Email MasterFile, an email database of 1.2 million practitioners, offering the highest quality, most comprehensive email database in the healthcare industry.

King of Prussia, PA, July 31, 2010 --( Health Market Science (HMS), the leading source for healthcare provider data, software email database of 1.2 million healthcare practitioners (HCPs) including appro and advanced analytics, today announced the availability of the HMS Email MasterFile, a comprehensive ximately 875,000 physicians. The HMS Email MasterFile offers more than 132 specialties uniquely derived from provider supplied sources rather than the traditional and error-prone consolidated methodology. Spanning physicians, nurse practitioners, physician assistants, and other healthcare professionals, the HMS Email MasterFile offers the highest quality, most comprehensive email database in the healthcare industry.

"With approximately 60,000 physicians opting out of direct mail and other traditional marketing methods, our customers need a more efficient and cost effective way of reaching healthcare professionals," said Matt Reichert, CEO of Health Market Science. "By far, email marketing offers the most economical and flexible way for them to reach their target audience and we're excited about incorporating email addresses and services into our robust portfolio of data and compliance solutions." Unlike other provider email lists, the email addresses in the HMS MasterFile are continuously updated, tested and validated to meet the rigors of Health Market Science’s standards for quality.

The HCP email addresses are sourced from access to over 60 trusted databases via HMS' Provider Data Consortium whereby the HCPs themselves provide their preferred email address.

In addition, Health Market Science is offering email marketing services that leverage the Email MasterFile and follow strict CAN-SPAM laws to decrease the risk of non-compliance. Based on best practices, the email marketing services maximize the effectiveness of a well integrated marketing campaign. HMS is offering various pricing and delivery options to provide clients with flexibility and the ability to target based on a practitioner’s true specialty, diagnosis and treatment statistics as well as other valuable business parameters.

About Health Market Science
Health Market Science is the leading source for healthcare provider data, software and advanced analytics in the United States. Health Market Science has developed proprietary technology and expertise to continuously acquire, analyze and integrate more than 2,000 distinct data sources. Using this technology, the company maintains the single most comprehensive and accurate source of healthcare provider information available today, the HMS MasterFile. The company serves all segments of healthcare, including pharmaceutical, medical device, pharmacy, PBM, payer and provider.

Health Market Science helps its clients increase revenues, drive operational efficiencies, achieve regulatory compliance and maximize market opportunities. For more information, please visit

Company Contact
Stacey Levas
Health Market Science
+1 484.804.2702

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Gwen Hoover
Altitude Marketing
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Health Market Science
Gwen Hoover