Innovation Direct™ Sends Information on 4 Inventions to Leading Fitness Products Manufacturer

Miami, FL, July 31, 2010 --(PR.com)-- Innovation Direct™, a South Florida-based leader in invention licensing for over a decade, has sent detailed information on 4 fitness related inventions from their roster to a leading manufacturer in the industry. The Ohio-based company is a part of Innovation Direct™'s dynamic invention information subscription service, Innovation Direct To Industry™.

The company, which is also part of the Electronic Retailing Association (ERA), made a connection with Innovation Direct™ during last year's ERA D2C (Direct To Consumers) Convention in Las Vegas. At that time, they expressed an interest in becoming a part of the Innovation Direct To Industry™ program, which provides manufacturers and marketers with a regularly scheduled package of information on product ideas within the categories they have specified as being of interest.

The company has already reviewed several other inventions from the Innovation Direct™ roster over the last several months through the Innovation Direct To Industry™ process. In the case of these most recent 4 inventions, a non-disclosure agreement has already been executed, allowing Innovation Direct™ to send the contact person at the manufacturer access to the detailed "Virtual Office" website for each of the concepts. Each of the sites contains a detailed product description, 3-D rendering, digital rendition, and new product video presentation for the invention it features.

"We are always pleased to see our Innovation Direct To Industry™ program pay dividends in the form of putting the inventions that we represent into the hands of key decision makers at leading manufacturers," commented Peter Doran, Innovation Direct™ 's Managing Director. "We are hopeful that all 4 of these items will go on to long-term licensing success as a result of this current scenario."

Innovation Direct™ will follow up periodically with the company until a definitive answer is obtained on whether or not they will have long-term interest in each of the product ideas.

About Innovation Direct™: Miami, Florida-based Innovation Direct™ has been a leader in the field of new product licensing and intellectual property transfer for more than a decade.

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