American Marketing Association and Conduit Host Webinar on Automating Retention

iVillage, Octagon Digital & Genealogy Gems Present Their Most Effective Retention Marketing Tools

San Mateo, CA, August 04, 2010 --( The American Marketing Association (AMA) and Conduit©, powering apps for its network of over 250,000 web publishers and their 170 million users, announced today that they will host a webinar on the topic of automating retention on Thursday, August 5, 2010, at 10:00 am PT. iVillage, Octagon Digital, and Genealogy Gems will present case studies on how to convert first-time or occasional visitors into loyal, long-term customers by using social media and other online tools.

Designed specifically for the interest of busy marketers and small businesses, the presenters will describe the most effective methods for retaining customers, how to automate the process, and what types of products and services the various tools are most effective. Marketers are encouraged to attend the webinar to connect with and learn from the presenters’ expertise and knowledge, understanding how to build relationships to retain customers.

Who: Nada Arnot, Director, Audience Outreach at NBC Universal (; James DeLorenzo, VP of Octagon Digital, Founder of; Lisa Louise Cooke, New Media Content Producer, Genealogy Author & Lecturer; Facilitator Adam Boyden, President, Conduit

What: Automating Retention: What Online Marketing Tools Work Best for Retaining Customers?

When: Thursday, August 5, 2010, 10:00 AM PT


Live highlights and post-event discussion will be available on Twitter at @conduityoursite. For more information about Conduit, please visit

About Conduit
Conduit© powers apps for over 250,000 web publishers and their 170 million users – the largest network of its kind in the world. The free, award-winning Conduit Platform enables web publishers of all sizes to easily create apps using their own brand and content. Publishers can then distribute their apps both directly and via the Conduit App Marketplace and engage users constantly beyond the boundaries of their website.

The patented Conduit Platform is enabling global brands to market themselves online, including the Major League Baseball, Time Warner Cable, Univision, the Chelsea Football Club, Fox News, iVillage, the National Hockey League, Travelocity, and TechCrunch, as well as hundreds of thousands of small and medium-sized organizations in more than 120 countries. Conduit-powered apps are compatible with all leading operating systems and Internet browsers including Internet Explorer, Firefox, Safari, and Google Chrome. To Conduit Your Site, visit

Press Contacts:

Dayna Verstegen
Director, Marketing Communications
Direct: +1.650.340.1550 #101

Dayna Verstegen