Widmer Options Serves Customers 40% More Efficiently with Smart Talk Service

Wien, Austria, August 11, 2010 --(PR.com)-- Smart Talk, Inc., a leading provider of technology facilitating real-time online customer interaction, today announced that Widmer Options, the leading online options and stock brokerage, is able to service 40% more customers through Smart Talk Service Edition than through traditional phone and email channels. According to Widmer Options, with 55 percent of chat interactions related directly to customer trading activity, Smart Talk directly contributes to monthly revenue and account growth.

Widmer Options chose Smart Talk Service Edition to offer retail options traders immediate access to qualified, licensed professionals to assist with trades. Smart Talk is an essential component for traders who are new to the Widmer Options system or need immediate assistance with time-sensitive trades. Widmer Options customer service representatives augment individualized responses with Smart Talk's pre-formatted answers and push-page features to answer common questions on market conditions, complex trades, order cancellations and billing. The executive team uses Smart Talk 's reporting capabilities to compile real-time operating reports that detail chat efficiencies and operator effectiveness.

"Trading options can be confusing and overwhelming. Our customers need to know that we are there to support them through every step of their trade. Smart Talk, our most important customer service channel and a crucial part of our call center, provides our customers with real-time access to assistance and has been a key to our rapid growth," said President of Widmer Options, Lukas Widmer. "By offering online chat from Smart Talk, we are able to maintain exceptional customer service, grow revenue and keep the business profitable," he added.

Smart Talk allows companies to communicate with online customers when and where they need assistance, directly influencing revenue that is driven from Web site sales, said Charles Brown, CEO of Smart Talk. Widmer Options is a great example of how timely and effective customer communication can make a difference to a company's productivity and bottom line.

About Widmer Options
Widmer Options is an independent and direct access brokerage firm that builds and markets highly developed yet effortless direct access to trading innovation offered to online traders, investors, hedgers and institutions.

Widmer Options was founded in 1995 in Wien and since then, it has provided premier futures brokerage service to individual and institutional traders worldwide.

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