Innovation Direct™ Prepares and Sends New Package of Innovations to Allstar Marketing Group

Miami, FL, August 06, 2010 --( Innovation Direct™, a Miami, Florida-based leader in the intellectual property licensing field, has prepared and sent direct response industry giant Allstar Marketing Group a new batch of invention information on multiple concepts from their database. Innovation Direct™ originally established a relationship with Allstar after meeting one of their representatives at the Super Show 2004, one of the many industry-leading trade show events that Innovation Direct™ attends each year.

Since that point in time, Allstar Marketing has reviewed over 200 inventions from the Innovation Direct™ roster and has executed licensing agreements on 10 of those concepts. The relationship between the two companies continues to be as formidable as ever, and Allstar Marketing was one of the first companies to join Innovation Direct™'s innovative new product information delivery program for manufacturers, Innovation Direct To Industry™.

As per their official website, Allstar Marketing has been in business since 1999 and has become a leading consumer products company through the distribution channel of direct response television marketing. Their products are also prolific sellers in the retail market, and they count items such as the Topsy Turvy® and the Snuggie® as two of their most recent and visible success stories. In fact, Allstar was awarded the 2009 Marketer Of The Year award by the respected Direct Response Marketing Alliance, largely of the success of the Snuggie.

"We are extremely pleased to have such a fruitful association with a company the caliber of Allstar Marketing Group," remarked Peter Doran, Innovation Direct™'s Managing Director. "We're also proud to emphasize that Allstar is a perfect example of the quality of company that we regularly meet at the trade show events we attend and that become a part of our Innovation Direct™ program."

As customary, Innovation Direct™ representatives will conduct regular follow-up with their contact at Allstar Marketing Group to obtain their feedback on the invention materials sent and receive a definitive answer on whether any of the product ideas will be the subject of an advanced level of interest on their part.

About Innovation Direct™: Miami, Florida-based Innovation Direct™ has been a leader in the field of new product licensing and intellectual property transfer for more than a decade.

Innovation Direct, Inc.
Juan C. Blanco
305-255-3662, ext. 1000