Innovation Direct™ Prepares and Sends 13 Invention Innovation Direct To Industry™ Package to Leading Direct Response Company

Miami, FL, August 11, 2010 --( Innovation Direct™, a Miami, Florida-based leader in the area of intellectual property licensing for well over a decade, has prepared and sent a batch of information on 13 product ideas from its roster to an Ohio-based direct response company that is a part of its Innovation Direct To Industry™ program. Innovation Direct To Industry™ is Innovation Direct™'s dynamic invention information delivery service for manufacturers and marketers.

The manufacturer has enjoyed a multitude of fitness product successes over the years via the distribution channels of direct response infomercials, national home shopping television networks, major retailers, and their own online store, available through their company website.

Recently, the point of contact for Innovation Direct™ at the company had requested that innovations in other categories beyond exercise, such as home improvement, household products, tools, and automotive accessories, be sent to them for review as well. Accordingly, Innovation Direct™ representatives included product ideas that represented each one of those areas in the latest group sent to them, which occurred after Innovation Direct™ and the manufacturer mutually executed a copy of the potential licensee's Mutual Non-Disclosure Agreement.

"For Innovation Direct™ and the inventions that we represent, the more diverse a company is in their manufacturing and marketing capabilities, the better," commented Peter Doran, Innovation Direct™'s Managing Director. "Scenarios like those allow us to maximize the amount of inventions from our roster that we can put in front of a company, which increases the chances of reaching licensing success with them."

As customary, Innovation Direct™ representatives will conduct periodic follow-up with the manufacturer until a definitive answer is obtained on whether or not any of the concepts in the group will be of further interest. If any of the inventions are the subjects of an advanced level of interest, Innovation Direct™ will conduct all licensing agreement negotiations on behalf of the inventor(s).

About Innovation Direct™: Miami, Florida-based Innovation Direct™ has been a leader in the field of new product licensing and intellectual property transfer for more than a decade.

Innovation Direct, Inc.
Juan C. Blanco
305-255-3662, ext. 1000