PropertyGuru Selected as Official Portal for Inaugural International Real Estate Congress

Singapore, Singapore, August 12, 2010 --( The Singapore Institute of Surveyors & Valuers (SISV) and the Singapore Accredited Estate Agencies Ltd (SAEA) have appointed PropertyGuru as the official portal for the inaugural 2-day International Real Estate Congress on 5 to 6 Oct 2010.The Guest of Honour for this event is Ms Grace Fu, Senior Minister of State, Ministry of National Development and Ministry of Education. This event is also supported by FIABCI, Singapore which is part of the International Real Estate Federation of 1.5 million real estate professionals worldwide.

PropertyGuru, in its role as the Official Portal for the event, will be reaching out to their network of 18,000 real estate agents in Singapore to promote this event. The leading property portal in Singapore will also be covering this event in its online and offline news channels.

“We are extremely pleased to be appointed the official portal for this event. The theme ‘Becoming A World-Class Trusted Real Estate Professional’ is in line with the company’s constant strive to equip our agents with cutting edge online, mobile tools and training to empower them to be world class real estate agents,” said Steve Melhuish, CEO and Co-Founder of

This event will also take the opportunity to honour the best in Singapore’s real estate agency profession by giving out the Real Estate Excellence Awards for Best Performance, Client Service and Leadership. It will also recognise top graduates from the Common Examination of Salesperson, an industry examination currently recognised by the Ministry of National Development and those who have undergone the Global Real Estate Specialist programme for luxury property marketing in this Congress.

Dr Tan Tee Khoon, CEO of SAEA says, “In the increasing borderless world that we live, investors are crossing geographical boundaries in their asset acquisition. High Net Worth Individuals in particular focus on buying choice properties around the world. In doing so, they would appoint estate agents who are savvy with the global real estate scene and are trustworthy individuals. This international congress is a forward thrust in helping our estate agents position themselves as world class, trusted professionals.”

Due to the international flavour of this event, the Organising Committee will be working with the Singapore Tourism Board to take this opportunity to promote Uniquely Singapore.

The venue of the Inaugural Real Estate Congress is Marina Bay Sands."

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Ms Winnie Khoo
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About PropertyGuru: is Singapore’s leading property and home site and the brainchild of AllProperty Media Pte Ltd, a local firm established in 2006. The site recently won the CNBC “Worlds Best Property Award” as well as the CNBC Asia Pacific Property Awards for “Best Property Portal Asia Pacific” in 2009 and “Best Property Portal Singapore” in 2008 and 2009. According to Experian Hitwise Singapore (, PropertyGuru is the leading property portal in Singapore. provides real time access to multi-media rich content covering property and home-related products, services, news, advice, guides, tools and largest online property database in Singapore. It works closely with prominent real estate developers in Singapore and overseas, 18,000 housing agents, and home-related firms.

The site is used by over 1.6 million consumers who view 25 million pages and generate over 150,000 leads for advertisers every month (sources: Hitwise, Google Insights and PropertyGuru's user base has consistently grown by 15% per month since its launch. These users are ‘mass affluent’ and comprise 53% earning over $100k, 13% over $250k pa; 35% expatriates; 85% live in Singapore, 15% overseas (foreigners and Singapore expats); 32% own 2 or more properties (source: survey conducted by Aktiv Digital with 800 respondents).

Allproperty Media Pte Ltd
Romesh Navaratnarajah
+65 6238 5971